DANA, a humble Systems Administrator, longs for the day in which she can leverage an observability pipeline solution to manage her data requests – yet her efforts to obtain one are stifled and smothered by the One True Evil, RICHARD SAURON the Enterprise Architect. But by leveraging a free trial of Stream by Cribl, DANA forms an unlikely fellowship –– and they use their collective power to defeat RICHARD and implement Stream as the one data solution to rule them all.
Case Summary: The Brand Anthem is a planting of the flag in the ground. A rallying cry. A barbaric yawp. It’s Rocky charging up the steps. William Wallace on his horse. Clear eyes, full hearts, can’t lose. The Lowes Foods Brand Anthem isn’t merely an invitation to join our common cause, or a restatement of our mission set to dramatic music.
It’s the moment we choose to seize the future of this industry by doubling-down on what got us this far in the first place: our principles, our pride, and our people. You know what? Scratch that. Clear eyes, full hearts, will win.
For the Lowes Foods Brand Anthem, we wanted to spark pride in hosts and executives alike, honoring the legacy of the past while casting a vision for the future –– leaving their audience inspired and energized to take on whatever comes next.
Client Product/Service: Web Development, Automation and DevOps
Case Summary: UDX provides its clients with advanced web development and custom automated solutions to help them “grow faster than the market dictates.” What that means in practice, however, can be challenging to articulate since the critical work they do varies from client to client.
In order to better communicate what the work UDX does behind the scenes translates in the real world, we set out to create video case studies with some of their clients. But we also wanted to leverage the time we spent with those clients to capture their stories, as well. Strategically, this gave us two distinct sets of videos for two distinct audiences: a data-driven case study piece that helped prospects better understand how UDX’s web development, automation, and DevOps services spur growth for their clients (aka, “The Head”); and a piece that tells the stories of the clients themselves to help prospects connect on a deeper, more emotional level (aka, “the Heart”).
We captured three case studies, three complementary client stories, and a sub-one minute promo video for each (6 promos in total) to use on UDX’s social media channels — with an emphasis on LinkedIn.
Case Summary: Over the past two years, the Alex Lee Retail family has grown –– in more ways that one. Yes, we’ve grown with the addition of W. Lee Flowers, KJ’s Markets, and the Bi-Lo stores. But we’ve also grown as people.
We’ve faced challenges we never imagined we would have to face. But we overcame them by leaning on one another. By leveraging our new strengths, our increased diversity, our collective creativity and compassion.
Now, together, we can continue the missions that our companies established nearly 100 years ago: to serve more communities, build an amazing company culture, and create more opportunities for our team members to fulfill their dreams.
“Stronger Together” isn’t just a slogan; it’s a mantra that will carry us into a bigger, better, brighter future.
The Trulioo Quick Starts are visually-driven pieces featuring voiceover narration guiding a viewer through the “quick start” process for the selected product. The pieces essentially translate the existing copy and context featured on the ‘quick starts’ landing page into a video format. While the structure and context of the copy should remain closely aligned with what already lives on the page, the tone should be infused with a touch of personality and humanity to make it that much more engaging and digestible.
This short videos series of testimonials pairs interviews with clients and their account manager. Individually they are talking about the other and the complementary nature of the relationship. Speak to the ‘heart’ on a bigger picture level. Telling the story from both perspectives of the client and RevBoss.
Case Summary: May your days be merry, bright and a little batty.
Here at Storyboard Media, we love celebrating the holidays with video. And in 2021, we used vampires, not mistletoe and holly, to get in the holiday spirit. Instead of snuggling up to the fire with our ugly holiday sweaters and a warm mug of hot chocolate, we hissed at crosses while donning all black apparel and drinking red juice from prop blood bags. We weren’t scared of the ghost of Christmas yet to come – we were scared of the sun.
Grab a festive necklace of garlic and watch our 2021 holiday video to see how our office has changed.
Our old friend and serial client, Jordan Shamp (Noteables, Totes My Goat, Contract Hound), serves on the board of Josh’s Hope Foundation, a non-profit based just down the road in Hillsborough.
Josh’s Hope Foundation provides a unique experience of personal support and on-the-job training to help those with mental health challenges work to improve their health, live a self-directed life, and achieve their full potential.
We were tasked with capturing the story behind Josh’s Hope and showcasing the amazing people they work with — and for.
Producing video at scale is easier said than done. When FurnitureLab came to us with a request for not one or two but dozens of product videos, we knew we’d need to squeeze every minute out of our production days. We harnessed our experience, creativity, and strategic thinking to produce fun, engaging videos that spoke to FurnitureLab’s audience, reflected the brand’s personality –– and ensured a healthy return on investment.
I know brand awareness is hard to measure, but I also know Storyboard has greatly improved ours among our target audiences. We get AMAZING feedback on our videos from clients (old and new), friends, and strangers alike. Best of all, I have been able to leverage all that content for way more than a year and I still have fresh and interesting video clips to share and re-package which makes my job so much easier.
Lara Murphy | Marketing Director, FurnitureLab
Challenge
FurnitureLab, a contract furniture marketplace, came to Storyboard Media with three primary needs:
Providing their sales teams with tools that differentiated their products from their competitors
Improving brand awareness via social media
Reinforcing their brand by melding two foundation values: a willingness to have fun and a connection to their community
In our discussions with FurnitureLab, we understood that they were willing to take risks and interrupt patterns within their industry to help stand out.
Of course, to accomplish this, a single video wouldn’t do. We would need to highlight as many furniture pieces as possible. In turn, this means producing content at scale to lower costs and raise the return on FurnitureLab’s investment.
Based on the budget, our producers determined that we could create 24 unique product videos over the course of a 3-day shoot. But in order to pull it off, we would have to be fully prepared, maximally efficient, and on top of our game.
Solution
Producing video at scale requires high levels of preparation.
Before stepping into a studio, we hired a team of local improvisers we dubbed the FurnitureLabbers. Using local improvisers helped FurnitureLab stay connected to its community and reinforce the brand’s willingness to have fun.
We booked a studio for five days and scheduled each day to maximize our time:
Day 1: Load in furniture and rehearse with the FurnitureLabbers
Day 2: Take high-quality photos of each piece of furniture
Day 3: Set up lights and cameras and shoot 8 furniture videos
Day 4: Shoot 9 furniture pieces
Day 5: Shoot 7 furniture pieces, then break down the lights and cameras.
The first two days of in-studio prep work were essential. It ensured that once cameras started rolling, no time was wasted.
Then, over the next three days of shooting, our team worked in concert to take advantage of every second. For instance, by booking consecutive days in-studio, we were able to leave our cameras and lights in place for the next day’s production. This eliminated the need to reset equipment on each day of shooting and allowed us to maximize the amount of time shooting video.
For each video, we paired the improvisers off and gave them 20 minutes to riff on-camera about each product, using both their comedic sensibilities and newfound knowledge about the brand of products.
After each product shoot, the director then pulled each pair off and had them record voiceovers that hit every potential specification or marketing point. So, if an important detail wasn’t brought up during their improvisation, we still had VO we could insert in post-production that highlighted said detail.
While the director ran the VO sessions, the director of photography shot close-ups, B-roll footage, and beauty shots of each piece of furniture.
Then, when they had enough footage, the next product was brought in and set up to have everything ready to go as the previous VO session wrapped.
This constant movement and coordination between the director, producer, and DP meant that we made each second of production as valuable as possible.
If the improvisers weren’t improvising, they were recording voiceovers. If they were recording VO, we were gathering product footage. And as we were gathering footage, the next piece was getting set up.
Result
In the end, we delivered to FurnitureLab:
24 product videos
Dozens of animated GIFs
Hundreds of high-quality still photographs
We also helped FurnitureLab with a distribution plan that allowed them to highlight each piece of content as they rolled it out. They created a video hub on their website to hold their new content as well as embedded the appropriate video on each content page.
Of course, the goal wasn’t simply to produce content. It was also to help to reinforce their brand across social media and help their sales team.
According to FurnitureLab, our project led to direct, measurable results:
2500% increase in social media reach
10% more email opens from their dedicated/qualified audience
We partnered with our long-time clients and friends to create a video that shows off all the people that make up our RevBoss team.
For this company culture video, we wanted to prove that the culture of RevBoss matches what they promise prospective employees. So we created an anthem video that is exciting and high-energy with smiling people having lots of fun. We dive into the dichotomy of fun vs getting shit done and how that directly relates to work-life balance. All in all, this video highlighted RevBoss’s company values of happiness, accountability, and transparency.
If you want to join our team of lightsaber-loving, Moira Rose-impersonating, highly-talented people — look no further than RevBoss.
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