Video Strategy RoadmapVideo is a practice, not a deliverable.
The Springboard is our strategic engagement process which enables us to uncover the video concepts that will be most effective for your business. In the end, we’ll deliver a video roadmap that you can use to guide you along your video marketing journey.
Discovery of Goals, Audience, and Channels
General Content Audit
Strategic Video Concepts
Distribution & Promotion Plans
Video Platform Recommendations
The Benefits of a Video Roadmap
Understand The Purpose
of each piece of video content before you produce it. When each video has a specific role in your content strategy, it ensures that your video is an investment and not an expense.
GAIN VALUABLE INSIGHTS
from our deep dive into your company. Through stakeholder conversations and internal research, we’ll uncover the best opportunities for video to have an impact on your company’s goals.
MAXIMIZE YOUR INVESTMENT
in video by creating a comprehensive strategic roadmap based on your goals, audience, channels, and metrics of success – before you ever hit that record button.
LEVERAGE VIDEO DATA
to better serve your marketing, sales, and customer success teams. We take into account the integration of video between these departments and show you how to effectively apply the data you collect.
Let’s Have A Chat
If you need a video roadmap for your company, give us a call now at +1 (919) 960-1222 or fill out the form below to let us know a bit about your goals. Either way, Justin will get back to you in a jiffy to fill you in on the benefits of this service and explain why he only eats once a day.