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UDX | Case Studies & Client Stories

by | Feb 22, 2022 | Marketing, Work

Client: UDX

HQ: Durham, NC

URL: www.udx.io/

Company Type: B2B Technology

Project Focus: Marketing

Client Product/Service: Web Development, Automation and DevOps

Case Summary: UDX provides its clients with advanced web development and custom automated solutions to help them “grow faster than the market dictates.” What that means in practice, however, can be challenging to articulate since the critical work they do varies from client to client.

In order to better communicate what the work UDX does behind the scenes translates in the real world, we set out to create video case studies with some of their clients. But we also wanted to leverage the time we spent with those clients to capture their stories, as well. Strategically, this gave us two distinct sets of videos for two distinct audiences: a data-driven case study piece that helped prospects better understand how UDX’s web development, automation, and DevOps services spur growth for their clients (aka, “The Head”); and a piece that tells the stories of the clients themselves to help prospects connect on a deeper, more emotional level (aka, “the Heart”).

We captured three case studies, three complementary client stories, and a sub-one minute promo video for each (6 promos in total) to use on UDX’s social media channels — with an emphasis on LinkedIn.

Watch all UDX Client Stories & Case Studies:

Case Study: Video Production at Scale with FurnitureLab

Case Study: Video Production at Scale with FurnitureLab

by | Nov 24, 2021 | Case Studies, Featured, Marketing, Sales, Work

Client:

FurnitureLab

URL:

www.furniturelab.com

Company Type:

Contract Furniture Market

Client Project Focus:

Marketing video; Sales collateral

Case Study Focus:

Video production at scale; Maximizing ROI

Case Summary

Producing video at scale is easier said than done. When FurnitureLab came to us with a request for not one or two but dozens of product videos, we knew we’d need to squeeze every minute out of our production days. We harnessed our experience, creativity, and strategic thinking to produce fun, engaging videos that spoke to FurnitureLab’s audience, reflected the brand’s personality –– and ensured a healthy return on investment.

I know brand awareness is hard to measure, but I also know Storyboard has greatly improved ours among our target audiences. We get AMAZING feedback on our videos from clients (old and new), friends, and strangers alike. Best of all, I have been able to leverage all that content for way more than a year and I still have fresh and interesting video clips to share and re-package which makes my job so much easier.

Lara Murphy | Marketing Director, FurnitureLab

Challenge

FurnitureLab, a contract furniture marketplace, came to Storyboard Media with three primary needs:

  • Providing their sales teams with tools that differentiated their products from their competitors
  • Improving brand awareness via social media
  • Reinforcing their brand by melding two foundation values: a willingness to have fun and a connection to their community

In our discussions with FurnitureLab, we understood that they were willing to take risks and interrupt patterns within their industry to help stand out.

Of course, to accomplish this, a single video wouldn’t do. We would need to highlight as many furniture pieces as possible. In turn, this means producing content at scale to lower costs and raise the return on FurnitureLab’s investment.

Based on the budget, our producers determined that we could create 24 unique product videos over the course of a 3-day shoot. But in order to pull it off, we would have to be fully prepared, maximally efficient, and on top of our game.

Solution

Producing video at scale requires high levels of preparation.

Before stepping into a studio, we hired a team of local improvisers we dubbed the FurnitureLabbers. Using local improvisers helped FurnitureLab stay connected to its community and reinforce the brand’s willingness to have fun.

We booked a studio for five days and scheduled each day to maximize our time:

  • Day 1: Load in furniture and rehearse with the FurnitureLabbers
  • Day 2: Take high-quality photos of each piece of furniture
  • Day 3: Set up lights and cameras and shoot 8 furniture videos
  • Day 4: Shoot 9 furniture pieces
  • Day 5: Shoot 7 furniture pieces, then break down the lights and cameras.

The first two days of in-studio prep work were essential. It ensured that once cameras started rolling, no time was wasted.

Then, over the next three days of shooting, our team worked in concert to take advantage of every second. For instance, by booking consecutive days in-studio, we were able to leave our cameras and lights in place for the next day’s production. This eliminated the need to reset equipment on each day of shooting and allowed us to maximize the amount of time shooting video.

For each video, we paired the improvisers off and gave them 20 minutes to riff on-camera about each product, using both their comedic sensibilities and newfound knowledge about the brand of products.

After each product shoot, the director then pulled each pair off and had them record voiceovers that hit every potential specification or marketing point. So, if an important detail wasn’t brought up during their improvisation, we still had VO we could insert in post-production that highlighted said detail.

While the director ran the VO sessions, the director of photography shot close-ups, B-roll footage, and beauty shots of each piece of furniture.

Then, when they had enough footage, the next product was brought in and set up to have everything ready to go as the previous VO session wrapped. 

This constant movement and coordination between the director, producer, and DP meant that we made each second of production as valuable as possible.

If the improvisers weren’t improvising, they were recording voiceovers. If they were recording VO, we were gathering product footage. And as we were gathering footage, the next piece was getting set up.

Result

In the end, we delivered to FurnitureLab:

  • 24 product videos
  • Dozens of animated GIFs
  • Hundreds of high-quality still photographs

We also helped FurnitureLab with a distribution plan that allowed them to highlight each piece of content as they rolled it out. They created a video hub on their website to hold their new content as well as embedded the appropriate video on each content page.

Of course, the goal wasn’t simply to produce content. It was also to help to reinforce their brand across social media and help their sales team.

According to FurnitureLab, our project led to direct, measurable results:

  • 2500% increase in social media reach
  • 10% more email opens from their dedicated/qualified audience

Watch the FurnitureLabbers series here:

Vesta | Customer Onboarding Videos

Vesta | Customer Onboarding Videos

by | Sep 30, 2021 | Service/Support, Work

Client: Vesta

HQ: Lake Oswego, OR

URL: www.vesta.io/

Company Type: B2B Technology

Project Focus: Customer Success

Client Product/Service: Payments and Fraud Prevention

Case Summary: Vesta’s payments and fraud prevention platform provides advanced machine learning decisioning and guaranteed payments to help companies maximize revenue, simplify their payment processing, and make fast, informed decisions.

Vesta wanted to improve their customer experience, particularly during the onboarding process. After all, onboarding is your customer’s first true touchpoint with your business. Vesta wanted to convert a text-based webpage portal into a video format to guide customers through the onboarding process to decrease abandonment rates and improve the speed and quality of service.

In addition to the English version, we also produced a Spanish language version:

Trulioo | Who Is Trulioo?

by | Sep 1, 2021 | Marketing, Work

Client: Trulioo

HQ: Vancouver, BC

URL: www.trulioo.com/

Company Type: RegTech

Project Focus: Marketing

Client Product/Service: Identity Verification Solutions.

Case Summary: Trulioo, a global leader in identity verification solutions, wanted a Homepage Hero piece that communicated the company’s founding mission of trust, privacy and inclusion. The video can be found on Trulioo’s homepage, as well as the featured trailer on their YouTube channel.

Case Study: Trulioo | “Mr. Catalyst” Video Library Audit

by | Aug 18, 2021 | Case Studies, Marketing, Work

Client:

Trulioo

URL:

http://www.trulioo.com/

Company Type:

Technology, B2B

Project Focus:

SEO, YouTube, Video Optimization

Client Product/Service:

Identity Verification Technology

Case Summary

Trulioo, a leading identity verification solutions provider that builds and connects identity networks for companies around the globe, came to Storyboard with a video library of engaging content already uploaded to their branded YouTube channel. However, their videos struggled to reach the top of YouTube’s search results. 

To push their content to the top of search rankings, we conducted our Mr. Catalyst video library audit. We analyzed Trulioo’s library to identify videos whose metadata could be optimized to improve search engine performance and audience engagement. We also made sure all of their currently available videos contained consistent branding aligned with the current state of the company. 

After our work was complete, Trulioo experienced a dramatic increase in the SEO metrics of its YouTube library.

Challenge

When Trulioo first approached Storyboard Media, the rapidly-growing start up already had a strong branded YouTube channel that contained several dozen videos. While their content was professionally produced and engaging, they found that their videos’ search performance results were often lackluster. Additionally, the branding across their YouTube channel was inconsistent.  

We confirmed Trulioo’s issues using a metric called “Actionable SEO Score.” This metric measures the impact of metadata – such as title, tags, and video descriptions – on the video’s search engine performance on a scale of 0 to 50. Higher scores are better. 

Based on our video library audit conducted in April 2021, we found that the average actionable SEO score of Trulioo’s YouTube content was 31.31. Multiple videos had individual scores of 0 and several more failed to reach a score of 20. This indicated opportunities for improvement.

Solution

Our audit of Trulioo’s YouTube video library found a variety of common issues that can harm search result rankings. We also uncovered ways to boost audience engagement by taking advantage of built-in YouTube tools. For instance, two of these tools – cards and end screens – allow audiences to click relevant links or subscribe to the channel when the video calls for them and while the video continues playing.  

Further, we noticed that Trulioo was not organizing its content in playlists. Playlists make it easy to group a channel’s content with other relevant videos. They act as channel-created rabbit holes that keep the audience engaged and watching your content.

Additionally, much of Trulioo’s content was no longer relevant. These videos featured old branding, focused on employee representatives no longer at the company, or utilized content that was repeated in newer videos. Some videos were severely underperforming and ultimately unnecessary to the brand at large. 

Of the 57 videos we analyzed, we recommended moving 32 into the private or unlisted category. Of the remaining 25 videos, each had multiple metadata or engagement components that required optimization. Specifically, our audit found: 

  • 7 videos without end screens 
  • 9 videos without manual closed captioning 
  • 10 videos with unoptimized titles 
  • 15 videos that weren’t shared on Trulioo’s Facebook page 
  • 18 videos lacking relevant keyword tags 
  • 20 videos without cards 
  • 25 videos without a playlist 

Our Mr. Catalyst video library audit created a road map for these changes. Some of these changes were small; it’s fairly easy to share a video to Facebook or group content together in playlists. Other changes were more significant and required further research to ensure that titles and tags set their respective videos up for success.

We also designed and created a library of branded graphic elements and animations, including title cards, end cards, and lower thirds, that could be used to give any new videos a consistent, branded look.

Ultimately, through our audit and the resulting recommendations, we were able to organize Trulioo’s YouTube channel and help boost the channel’s actionable SEO score.

Result

Our first audit of Trulioo’s YouTube library was in April 2021. At that time, they had 57 videos with an average SEO score of 31.31. 

After optimizing the 25 videos that we decided to keep public on Trulioo’s channel, we conducted a second audit in July 2021 to see if our work was successful; indeed, we reported significant improvements. Specifically, the average SEO score of Trulioo’s YouTube library rose to 45.25 – an increase of 45% in just a few months.

This increase wasn’t simply driven by the removal of underperforming videos. In fact, if you were to compare only the 24 videos that survived the optimization process, the increase in their average SEO scores from the first to the second audit jumps to nearly 63%.  

We can break down the increases between the two audits on an individual video basis: 

  • 11 videos increased their scores by at least 20 points.
  • 5 videos increased their scores by between 10 and 19 points.
  • 5 videos increased their scores by between 1 and 9 points.
  • 3 videos had scores that changed by less than a point.

Additionally, the range of scores was now much narrower. Our first audit found that Trulioo’s YouTube channel had videos with scores that ranged from 0 to 47.5. After our second audit, the lowest-ranked video now had a score of 43.7 

The Mr. Catalyst process is perfectly exemplified in this case study. Like Trulioo, many companies already have an extensive video content library. Yet, their videos still struggle to rank highly in search results. This leads to diminished ROI and lacking engagement metrics. 

Our video content audit service can help. As with Trulioo, we can provide verifiable metrics that show how your videos are performing and create a roadmap for improvement. This helps boost the return on each video’s investment and gives your potential audience an increased chance of finding your video when they’re out searching the vast internet wilderness.