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WHAT WE DO IN THE OFFICE | 2021 Holiday Video

Client: Storyboard Media

HQ: Durham, NC

URL: https://storyboardmedia.co/

Company Type: B2B Video Marketing Agency

Project Focus: Branding

Case Summary: May your days be merry, bright and a little batty.

Here at Storyboard Media, we love celebrating the holidays with video. And in 2021, we used vampires, not mistletoe and holly, to get in the holiday spirit. Instead of snuggling up to the fire with our ugly holiday sweaters and a warm mug of hot chocolate, we hissed at crosses while donning all black apparel and drinking red juice from prop blood bags. We weren’t scared of the ghost of Christmas yet to come – we were scared of the sun.

Grab a festive necklace of garlic and watch our 2021 holiday video to see how our office has changed.

Vesta | Customer Onboarding Videos

Client: Vesta

HQ: Lake Oswego, OR

URL: www.vesta.io/

Company Type: B2B Technology

Project Focus: Customer Success

Client Product/Service: Payments and Fraud Prevention

Case Summary: Vesta’s payments and fraud prevention platform provides advanced machine learning decisioning and guaranteed payments to help companies maximize revenue, simplify their payment processing, and make fast, informed decisions.

Vesta wanted to improve their customer experience, particularly during the onboarding process. After all, onboarding is your customer’s first true touchpoint with your business. Vesta wanted to convert a text-based webpage portal into a video format to guide customers through the onboarding process to decrease abandonment rates and improve the speed and quality of service.

We created two versions of the onboarding video, one in English and one in Spanish.

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Vesta Onboarding, English Version

 


 

Vesta Onboarding, Spanish Version

 


 

UDX | Case Studies & Client Stories

Client: UDX

HQ: Durham, NC

URL: www.udx.io/

Company Type: B2B Technology

Project Focus: Marketing

Client Product/Service: Web Development, Automation and DevOps

Case Summary: UDX provides its clients with advanced web development and custom automated solutions to help them “grow faster than the market dictates.” What that means in practice, however, can be challenging to articulate since the critical work they do varies from client to client.

In order to better communicate what the work UDX does behind the scenes translates in the real world, we set out to create video case studies with some of their clients. But we also wanted to leverage the time we spent with those clients to capture their stories, as well. Strategically, this gave us two distinct sets of videos for two distinct audiences: a data-driven case study piece that helped prospects better understand how UDX’s web development, automation, and DevOps services spur growth for their clients (aka, “The Head”); and a piece that tells the stories of the clients themselves to help prospects connect on a deeper, more emotional level (aka, “the Heart”).

We captured three case studies, three complementary client stories, and a sub-one minute promo video for each (6 promos in total) to use on UDX’s social media channels — with an emphasis on LinkedIn.

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UDX Case Study | Disco Donnie Presents

 

 

UDX Client Story | Disco Donnie Presents

 


 

UDX Case Study | OhFresh! Brands

 


 

UDX Client Story | OhFresh! Brands

 



 

UDX Case Study | Financial Social Work

 



 

UDX Client Story | Financial Social Work

 



 

UDX Case Study | DDP Promo

 



 

UDX Client Story | DDP Promo

 



 

UDX Case Study | OhFresh! Promo

 



 

UDX Client Story | OhFresh! Promo

 


Parascript | Forced Time Travel

Client: Parascript

HQ: Denver, CO

URL: www.parascript.com/

Company Type: B2B Technology

Project Focus: Marketing

Client Product/Service: Intelligent Document Processing

Case Summary: Parascript wanted to showcase its document automation technology, with a specific focus on their Healthcare and Mortgage Processing industry audiences. Our concept emphasized the absurdity of outdated, archaic systems and technologies still employed in these industries –– with a hero character serving as our surrogate: there must be a better way! In the end, we created two full-length videos, promo clips optimized for LinkedIn, and multiple animated thumbnails.

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Parascript | Forced Time Travel: Healthcare



Parascript | Forced Time Travel: Mortgage Processing



Parascript | Mortgage Promo, LinkedIn



Parascript | Mortgage Promo 2, LinkedIn



Trulioo | Who Is Trulioo?

Client: Trulioo

HQ: Vancouver, BC

URL: www.trulioo.com/

Company Type: RegTech

Project Focus: Marketing

Client Product/Service: Identity Verification Solutions.

Case Summary: Trulioo, a global leader in identity verification solutions, wanted a Homepage Hero piece that communicated the company’s founding mission of trust, privacy and inclusion. The video can be found on Trulioo’s homepage, as well as the featured trailer on their YouTube channel.

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Trulioo | Who Is Trulioo?

 



Case Study: Trulioo | “Mr. Catalyst” Video Content Audit

Case Study: Trulioo | “Mr. Catalyst” Video Content Audit

Client:

Trulioo

Company Type:

RegTech, B2B

Project Focus:

Content Audit, Performance Improvement

Client Product/Service:

Identity Verification Technology

Case Summary

Trulioo, a leading identity verification solutions provider that builds and connects identity networks for companies around the globe, came to Storyboard with a video library of engaging content already uploaded to their branded YouTube channel. However, their videos struggled to reach the top of YouTube’s search results. 

To push their content to the top of search rankings, we conducted our Mr. Catalyst video content audit. We analyzed Trulioo’s library to identify videos whose metadata could be optimized to improve search engine performance and audience engagement. We also made sure all of their currently available videos contained consistent branding aligned with the current state of the company. 

After our work was complete, Trulioo experienced a dramatic increase in the SEO metrics of its YouTube library.

Challenge

When Trulioo first approached Storyboard Media, the rapidly-growing start up already had a strong branded YouTube channel that contained several dozen videos. While their content was professionally produced and engaging, they found that their videos’ search performance results were often lackluster. Additionally, the branding across their YouTube channel was inconsistent.  

We confirmed Trulioo’s issues using a metric called “Actionable SEO Score.” This metric measures the impact of metadata – such as title, tags, and video descriptions – on the video’s search engine performance on a scale of 0 to 50. Higher scores are better. 

Based on our video library audit conducted in April 2021, we found that the average actionable SEO score of Trulioo’s YouTube content was 31.31. Multiple videos had individual scores of 0 and several more failed to reach a score of 20. This indicated opportunities for improvement. 

Solution

Our audit of Trulioo’s YouTube video library found a variety of common issues that can harm search result rankings. We also uncovered ways to boost audience engagement by taking advantage of built-in YouTube tools. For instance, two of these tools – cards and end screens – allow audiences to click relevant links or subscribe to the channel when the video calls for them and while the video continues playing.  

Further, we noticed that Trulioo was not organizing its content in playlists. Playlists make it easy to group a channel’s content with other relevant videos. They act as channel-created rabbit holes that keep the audience engaged and watching your content.

Additionally, much of Trulioo’s content was no longer relevant. These videos featured old branding, focused on employee representatives no longer at the company, or utilized content that was repeated in newer videos. Some videos were severely underperforming and ultimately unnecessary to the brand at large. 

Of the 57 videos we analyzed, we recommended moving 32 into the private or unlisted category. Of the remaining 25 videos, each had multiple metadata or engagement components that required optimization. Specifically, our audit found: 

  • 7 videos without end screens 
  • 9 videos without manual closed captioning 
  • 10 videos with unoptimized titles 
  • 15 videos that weren’t shared on Trulioo’s Facebook page 
  • 18 videos lacking relevant keyword tags 
  • 20 videos without cards 
  • 25 videos without a playlist 

Our Mr. Catalyst video library audit created a road map for these changes. Some of these changes were small; it’s fairly easy to share a video to Facebook or group content together in playlists. Other changes were more significant and required further research to ensure that titles and tags set their respective videos up for success.

We also designed and created a library of branded graphic elements and animations, including title cards, end cards, and lower thirds, that could be used to give any new videos a consistent, branded look.

Ultimately, through our audit and the resulting recommendations, we were able to organize Trulioo’s YouTube channel and help boost the channel’s actionable SEO score.

Result

Our first audit of Trulioo’s YouTube library was in April 2021. At that time, they had 57 videos with an average SEO score of 31.31. 

After optimizing the 25 videos that we decided to keep public on Trulioo’s channel, we conducted a second audit in July 2021 to see if our work was successful; indeed, we reported significant improvements. Specifically, the average SEO score of Trulioo’s YouTube library rose to 45.25 – an increase of 45% in just a few months.

This increase wasn’t simply driven by the removal of underperforming videos. In fact, if you were to compare only the 24 videos that survived the optimization process, the increase in their average SEO scores from the first to the second audit jumps to nearly 63%.  

We can break down the increases between the two audits on an individual video basis: 

  • 11 videos increased their scores by at least 20 points.
  • 5 videos increased their scores by between 10 and 19 points.
  • 5 videos increased their scores by between 1 and 9 points.
  • 3 videos had scores that changed by less than a point.

Additionally, the range of scores was now much narrower. Our first audit found that Trulioo’s YouTube channel had videos with scores that ranged from 0 to 47.5. After our second audit, the lowest-ranked video now had a score of 43.7 

The Mr. Catalyst process is perfectly exemplified in this case study. Like Trulioo, many companies already have an extensive video content library. Yet, their videos still struggle to rank highly in search results. This leads to diminished ROI and lacking engagement metrics. 

Our “Mr. Catalyst” video content audit can help. As with Trulioo, we can provide verifiable metrics that show how your videos are performing and create a roadmap for improvement. This helps boost the return on each video’s investment and gives your potential audience an increased chance of finding your video when they’re out searching the vast internet wilderness.  

Case Study: Venture 15 | Livestream Virtual Event

Case Study: Venture 15 | Livestream Virtual Event

Client:

Venture Asheville

Company Type:

Economic Development

Project Focus:

Livestream Production, Virtual Events

Client Product/Service:

Connect entrepreneurs with startup funding, mentors and talent to scale ventures.

Challenge

The Venture 15 Awards and Venture Asheville Honors is an annual ceremony that ranks the 15 fastest growing startups in Asheville, North Carolina, hosted by local startup incubator Venture Asheville. The event honors the people and organizations that make Asheville a place for startups to thrive.

In years past, Venture 15 has been an in-person event featuring a live band, bar, and, of course, a couple of hundred people from the Asheville startup community. In December of 2020, COVID19 made gathering in-person for such an event impossible.

That didn’t deter Jeff Kaplan and his team at Venture Asheville; they were determined to carry on the tradition of Venture 15 despite the challenges 2020 presented. But they knew they couldn’t simply send out another Zoom meeting invite to their email list; the challenges the startup community overcame in 2020 warranted a true celebration: “We have to blow up the model for virtual events,” Kaplan insisted.

Our task was to help Venture Asheville throw a live, virtual celebration; maintain viewership throughout the course of the event; capture a live recording of the event to use for future promotional purposes; and ensure that each sponsor of the event felt their contribution was money well spent.

Solution

Our production team traveled to Asheville to Livestream the show. Our team included two executive producers; a director of photography; an audio engineer; a dedicated Zoom operator; and a board switcher.

Upon arrival, we had a short window of time to transform the small classroom into a fully operational broadcasting studio. We lit the makeshift classroom-turned-studio using an Aperture 300d Key Light, a 2’x1′ light mat for Brenda, Torch LEDs for hair lights –– and miscellaneous rigging to hang everything from the ceiling to maintain a safe work area.

The Livestream utilized 2 Blackmagic Pocket 6K cameras, 1 Blackmagic Pocket 4k camera, multiple confidence monitors, and a Blackmagic ATEM switchboard. Our audio equipment included a boom mic, 2 wireless Lavs for Kaplan and his co-host, Brenda.

We tested the production elements (including the cameras, monitors, switchers, and the Zoom platform itself) in a boardroom several times to ensure we had the proper set up between cloud tech and tech products.

The live event began on schedule at 8:00 pm EST, running for just over two hours. Our team played numerous pre-recorded pieces, including announcements and parody commercials, timed to the live hosting segments and awards announcements to create a seamless viewing experience.

Result

According to Kaplan, his team, and the participants, the Venture 15 Awards Livestream was a success, drawing over 100 participants –– nearly all of whom watched until the end.

For Venture Asheville, the 2020 virtual event resulted in a higher profit margin due to the lower overhead costs. They plan to incorporate a virtual component to the Venture 15 Awards every year going forward, as the Livestream increased access and inclusivity, enabling members of the startup community, friends, and family to join the event from anywhere.

We delivered a full recording of the 120-minute event, as well as a promotional video to generate interest and investment in the event going forward. The promotional video was shared with Venture Asheville board members during a quarterly presentation, and across social channels. You can check out a sampling of the positive response Venture Asheville received on social media below.

Venture Asheville | Venture 15 Promo

Venture Asheville | Venture 15 Livestream (Full Broadcast)


Rhumbix | Time & Materials Tracking

Client: Rhumbix

HQ: San Francisco, CA

URL: www.rhumbix.com/

Company Type: B2B Technology

Project Focus: Marketing

Client Product/Service: Construction Field Data Platform.

Case Summary: Rhumbix is the leading platform for capturing field data. Rhumbix Time and Materials tracking solution eliminates the need for tracking out-of-scope resources using paper and PDFs, leading to less waste, more efficiency, and a streamlined process for tracking and approving T&M across multiple construction projects.

We created a marketing-focused video that targeted general contractors, sub-contractors, and field workers with the goal of demonstrating the most valuable features of the Rhumbix mobile field app and the desktop dashboard. We worked closely with the client to develop the script and the mixed-media animation style. The right voiceover artist provided the finishing touch to pull the entire piece together.

In the end, we delivered one core video, as well as a shorter promo video (approximately 45 seconds) and a shorter teaser for use on social media. We also provided still and animated thumbnails to use on social media, blog posts, and third-party media.

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Rhumbix | Time & Materials Tracking

 



 

Rhumbix | T&M Promo

 


 

Rhumbix | T&M Teaser

 


Redpoint Global | Rg1 Platform

Client: Redpoint Global

HQ: Boston, MA

URL: www.redpointglobal.com/

Company Type: B2B Technology

Project Focus: Marketing

Client Product/Service: Customer Data Management.

Case Summary: Redpoint Global’s software platform, rgOne, empowers companies to transform their customer experiences and drive higher revenue. rgOne provides a unified, single point of control where customer data is connected and customer touchpoints are orchestrated. This leads to more engaging customer experiences and, ultimately, measurable ROI.

The complexity of rgOne warranted some video content to help prospects ‘peek under the hood’ of the technology and better understand how the solution works — and how it differs from similar solutions in the customer data management field. We began by creating marketing-focused animated explainer videos for two of the variables that contribute to rgOne’s effectiveness: ID Resolution and Data Quality. Because Redpoint Global has such a strong brand identity, it was critical to develop a unique animation style that reflected the brand while keeping the visuals minimalistic and easy to understand.

We delivered two core videos, ID Resolution and Data Quality, as well as teasers, animated thumbnails, and still thumbnails for each video. This helped us establish a visual approach that we expect to apply to new videos, as this is an ongoing project.

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Redpoint Global | ID Resolution

 


 

Redpoint Global | Data Quality

 


Just Kibbitz | Eggplant

Just Kibbitz | Eggplant

Client: Just Kibbitz

HQ: Asheville, NC

URL: www.justkibbitz.com/

Company Type: B2C Technology

Project Focus: Marketing

Client Product/Service: Dating Site targeting Jewish mothers and their single children.

Case Summary: Just Kibbitz is the only dating site that empowers Jewish mothers to play matchmaker for their children. Just Kibbitz approached Storyboard Media six months before their launch date seeking a marketing video that would speak to their target audience –– Jewish mothers. We did our homework, learning everything we cloud about their audience –– from why Jewish mothers would be drawn to a dating platform like Just Kibbitz to their hobbies, mannerisms, and go-to Yiddish phrases –– and after months of close collaboration with Just Kibbitz, the Eggplant concept was born. The not-so-subtle innuendo of Eggplant aims to underscore one of the most important advantages of Just Kibbitz as a dating platform, while making it easy to understand how it works.

In the end, we created a core anchor video (1 minute in length, ideal for native upload on Instagram), a subtitled version, eight promo pieces (designed for use on Instagram Stories and YouTube preroll), and multiple animated thumbnails to use in a content mix on social media. Just Kibbitz launched in October 2020 –– and quickly saw an increase in user sign-ups and positive media attention.

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Just Kibbitz | Eggplant (Subtitles)


Just Kibbitz | Eggplant Promo 1


Just Kibbitz | Eggplant Promo 2


Just Kibbitz | Eggplant Promo 3


Just Kibbitz | Eggplant Promo 4


Just Kibbitz | Eggplant Promo 5


Just Kibbitz | Eggplant Promo 6


Just Kibbitz | Eggplant Promo 7


Just Kibbitz | Eggplant Promo 8