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Lowes Foods | Summer ’24 Social Campaign

Client: Lowes Foods

HQ: Winston-Salem, NC

URL: lowesfoods.com/

Company Type: Regional Grocery/Retail

Project Focus: Social Media Campaign

Case Summary: One of the advantages of our relationship with Lowes Foods is that we manage and maintain their archive of raw video footage. 10+ years of footage from in-store events, commercial shoots, internal meetings, and more. When their agency of record shared their plans for the Summer 2024 campaign, we adapted their copy and graphic approach, dug in to the footage archive, and cranked out three 15-second spots to add to the campaign.

FurnitureLab | FAQ Videos

Client: FurnitureLab

HQ: Carrboro, NC

URL: furniturelab.com

Company Type: Commercial Furniture Manufacturer

Project Focus: Sales/Support

Case Summary: Following the success of the FurnitureLabbers Series of product videos a few years ago, FurnitureLab reached out recently with a new challenge: How can we answer our clients’ and prospects’ most common questions in a way befitting our brand?

The answer…

ArtCures | Artist Profiles

Client: ArtCures (formerly cancerART)

HQ: Efland, NC

URL: artcures.com

Company Type: Fine Art & Cancer Research Non-Profit

Case Summary: ArtCures began as one cancer survivor’s “Thank you for my life.” Bringing together artists, collectors, and cancer survivors, ArtCures is a e-commerce community where artists can sell their art and decide if they want a portion of each sale to go to cancer research.

These subjects of these artist profiles the inaugural artists selected for the ArtCures Collection.

Lowes Foods | How To Audition

Client: Lowes Foods

HQ: Winston-Salem, NC

URL: lowesfoods.com

Company Type: Regional Grocery/Retail

Project Focus: Recruiting

Case Summary: Lowes Foods aims to break the mold of the standard supermarket and create a distinctive grocery shopping experience worthy of their Carolina roots. A huge part of that experience are the roles within their Originals concepts. A Cake Wizard does not interview for a job; she auditions. A Pit Master does not apply to work at Lowes; he auditions.

To help prepare potential hosts for their in-person auditions, we created the character Milo Consommé, Distinguished Actor of Stage & Store. He’s Laszlo Cravenworth from What We Do in the Shadows with a little Martin Short from Only Murders in the Building with a dash of Gowron from an interactive Star Trek VHS game.

What could go wrong?

Scaling Altruism | Book Trailer

Client: Altruist Partners

HQ: Seattle, WA

URL: altruistpartners.com

Company Type: Non-Profit Consulting

Project Focus: Book Trailer

Case Summary: Altruist Partners accelerates growth and impact for mission driven organizations around the world. Their process is very thorough and the results are incredible. But it can be difficult to make as big of a difference as they’d like because of the very hands-on nature of their work.

Donald, the CEO and Founder, wanted to scale his mission and make change happen for anyone and everyone who wants to make an impact. So he poured all of his experience, expertise, and probably a company secret or two, into his book. All the knowledge, all the case studies, all the processes are in this book – and we got to help show it off.

Donald leveraged the book trailer to gain media appearances, interviews on media channels all around the world, as well as to help sell pre-orders of the book on Amazon.

Scaling Altruism (Wiley) launched as a top 10 in the Organizational Change category for several months, and continues to make a difference for ambitious leaders all over the world.

Lowes Foods | Recruiting Campaign

Client: Lowes Foods

HQ: Winston-Salem, NC

URL: lowesfoods.com/

Company Type: Regional Grocery/Retail

Project Focus: Retail Recruiting

Case Summary: Lowes Foods is unique in the retail space in that they are about entertainment first. That requires a certain type of personality for their in-store Hosts. This series of recruiting videos has increased applications, and brought the Guest-facing brand to their hiring and recruiting.