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SPLASHTOP | The Office Has Changed

Client: Splashtop

HQ: Durham, NC

URL: https://www.splashtop.com/

Company Type: Remote IT Support

Project Focus: Branding

Case Summary: The office has changed, but the people who need tech support haven’t. Without a remote IT support solution like Splashtop, being an IT Help Desk professional can be frustrating and time-consuming.

Cutting between our our nightmare end user, Derrick, in different comical situations and different office environments, we played up the challenges of trying to walk a less-than-tech-savvy user through an IT problem.

In the end, our audience is left with no doubt: save time, money, and a whole lot of headaches with Splashtop.

GoProBriefings.com | The Executive Briefing Experts

Client: GoProBriefings.com

HQ: Asheville, NC

URL: https://www.goprobriefings.com/

Company Type: Consulting and Training

Project Focus: Homepage Hero Video

Case Summary: 

This interview-based piece gave our two industry experts (Pam and Candie) the opportunity to speak about the Executive Briefing industry; their experience in the industry; the value they bring to the industry with GoProBriefings; and why they still love this work after all these years.

This is a structured but unscripted format that allowed Pam and Candie to speak from the heart. Specific questions, prompts, and guidance will leave plenty of room for organic, passionate discourse about Executive Briefing – appealing to both those who have an established center and those on the cusp of launching a new program for the first time.

With an authentic look and a warm, positive energy, we will (re)introduce Pam and Candie as the leading consultants in the Executive Briefing industry.

And we’ll leave our audience with zero doubt: if they want to build a world-class Executive Briefing program faster, they need to go pro.

Trulioo | Use Cases & Solutions

Client: Trulioo

HQ: Vancouver, BC

URL: www.trulioo.com/

Company Type: RegTech

Project Focus: Marketing

Client Product/Service: Identity Verification Solutions

Case Summary:

If you’re an enterprise organization in the market for identity verification solutions, then you are bound to have questions. Where do those identity verification solutions apply? As you’re onboarding a new customer or business; you need to ensure that person or business is who they say they are. This video explores that Onboarding Use Case from a bird’s eye view, including a distinction between those two ‘sub-use cases’, onboarding a customer and onboarding a business. This video series featured a host addressing camera and walking the viewer through that use case before ‘handing it off’ to the next video, the User Journey and then from there, to the Solutions that our client Trulioo can provide.

Cribl | The Fellowship of the Stream

Client: Cribl

HQ: San Francisco, CA

URL: https://cribl.io/

Company Type: Data Observability Software

Project Focus: Branding Video

Case Summary: 

DANA, a humble Systems Administrator, longs for the day in which she can leverage an observability pipeline solution to manage her data requests  – yet her efforts to obtain one are stifled and smothered by the One True Evil, RICHARD SAURON the Enterprise Architect. But by leveraging a free trial of Stream by Cribl, DANA forms an unlikely fellowship –– and they use their collective power to defeat RICHARD and implement Stream as the one data solution to rule them all.

 

Lowes Foods | Brand Anthem

Client: Lowes Foods

HQ: Winston-Salem,NC

URL: https://www.lowesfoods.com/

Company Type: Grocery Store

Project Focus: Branding

Case Summary: The Brand Anthem is a planting of the flag in the ground. A rallying cry. A barbaric yawp. It’s Rocky charging up the steps. William Wallace on his horse. Clear eyes, full hearts, can’t lose. The Lowes Foods Brand Anthem isn’t merely an invitation to join our common cause, or a restatement of our mission set to dramatic music.

It’s the moment we choose to seize the future of this industry by doubling-down on what got us this far in the first place: our principles, our pride, and our people. You know what? Scratch that. Clear eyes, full hearts, will win.

For the Lowes Foods Brand Anthem, we wanted to spark pride in hosts and executives alike, honoring the legacy of the past while casting a vision for the future –– leaving their audience inspired and energized to take on whatever comes next.

UDX | Case Studies & Client Stories

Client: UDX

HQ: Durham, NC

URL: www.udx.io/

Company Type: B2B Technology

Project Focus: Marketing

Client Product/Service: Web Development, Automation and DevOps

Case Summary: UDX provides its clients with advanced web development and custom automated solutions to help them “grow faster than the market dictates.” What that means in practice, however, can be challenging to articulate since the critical work they do varies from client to client.

In order to better communicate what the work UDX does behind the scenes translates in the real world, we set out to create video case studies with some of their clients. But we also wanted to leverage the time we spent with those clients to capture their stories, as well. Strategically, this gave us two distinct sets of videos for two distinct audiences: a data-driven case study piece that helped prospects better understand how UDX’s web development, automation, and DevOps services spur growth for their clients (aka, “The Head”); and a piece that tells the stories of the clients themselves to help prospects connect on a deeper, more emotional level (aka, “the Heart”).

We captured three case studies, three complementary client stories, and a sub-one minute promo video for each (6 promos in total) to use on UDX’s social media channels — with an emphasis on LinkedIn.

* * *

UDX Case Study | Disco Donnie Presents

 

 

UDX Client Story | Disco Donnie Presents

 


 

UDX Case Study | OhFresh! Brands

 


 

UDX Client Story | OhFresh! Brands

 



 

UDX Case Study | Financial Social Work

 



 

UDX Client Story | Financial Social Work

 



 

UDX Case Study | DDP Promo

 



 

UDX Client Story | DDP Promo

 



 

UDX Case Study | OhFresh! Promo

 



 

UDX Client Story | OhFresh! Promo

 


Lowes Foods | Stronger Together

Client: Lowes Foods

HQ: Winston-Salem,NC

URL: https://www.lowesfoods.com/

Company Type: Grocery Store

Project Focus: Branding

Case Summary: Over the past two years, the Alex Lee Retail family has grown –– in more ways that one. Yes, we’ve grown with the addition of W. Lee Flowers, KJ’s Markets, and the Bi-Lo stores. But we’ve also grown as people.

We’ve faced challenges we never imagined we would have to face. But we overcame them by leaning on one another. By leveraging our new strengths, our increased diversity, our collective creativity and compassion.

Now, together, we can continue the missions that our companies established nearly 100 years ago: to serve more communities, build an amazing company culture, and create more opportunities for our team members to fulfill their dreams.

“Stronger Together” isn’t just a slogan; it’s a mantra that will carry us into a bigger, better, brighter future.

Trulioo | Quick Starts

Client: Trulioo

HQ: Vancouver, BC

URL: www.trulioo.com/

Company Type: RegTech

Project Focus: Marketing

Client Product/Service: Identity Verification Solutions

Case Summary:

The Trulioo Quick Starts are visually-driven pieces featuring voiceover narration guiding a viewer through the “quick start” process for the selected product. The pieces essentially translate the existing copy and context featured on the ‘quick starts’ landing page into a video format. While the structure and context of the copy should remain closely aligned with what already lives on the page, the tone should be infused with a touch of personality and humanity to make it that much more engaging and digestible.

RevBoss | Your Success is Our Success

Client: RevBoss

HQ: Durham, NC

URL: https://revboss.com/

Company Type: Lead Gen

Project Focus: Customer Success

Case Summary:

This short videos series of testimonials pairs interviews with clients and their account manager.  Individually they are talking about the other and the complementary nature of the relationship. Speak to the ‘heart’ on a bigger picture level.  Telling the story from both perspectives of the client and RevBoss.

WHAT WE DO IN THE OFFICE | 2021 Holiday Video

Client: Storyboard Media

HQ: Durham, NC

URL: https://storyboardmedia.co/

Company Type: B2B Video Marketing Agency

Project Focus: Branding

Case Summary: May your days be merry, bright and a little batty.

Here at Storyboard Media, we love celebrating the holidays with video. And in 2021, we used vampires, not mistletoe and holly, to get in the holiday spirit. Instead of snuggling up to the fire with our ugly holiday sweaters and a warm mug of hot chocolate, we hissed at crosses while donning all black apparel and drinking red juice from prop blood bags. We weren’t scared of the ghost of Christmas yet to come – we were scared of the sun.

Grab a festive necklace of garlic and watch our 2021 holiday video to see how our office has changed.