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Video Strategy For Sales
All the cool kids are integrating video into their sales cadences. C'mon, you know you want to.


Strategy is the bedrock of any successful video initiative. This is where you define your goals, the audience you’re speaking to, how and where you expect to reach them, and the action you want them to take once they’ve watched your video.

Your video strategy informs and improves your production and distribution.

We believe that, in order to get the highest return on your investment in video, you need a clear and comprehensive roadmap for the phases of video that lie ahead. Well, consider us the cartographers of video content for your sales team.

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define your goals

Every video must have a purpose – and the more specific that you can be with that purpose, the more effective your video. We’ll help you define your goals – both macro and micro – to send your sales video initiatives on the right path.

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understand your audience

A video targeting new prospects is quite a bit different than one aimed at your existing clients. We’ll help you better understand your primary audience personas while uncovering any sub-segments you may not have considered.

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identify your channels

The channel on which your video lives can influence its production as much as your goals and audience. We’ll identify the optimal channels for your sales video – before production begins – to ensure that your message is delivered to the right people at the right time.

related starter packages

Designed to help you start using video to overcome common challenges facing B2B sales teams.


The Springboard is our proprietary video strategy process that gives you everything you need to practice effective video for your business.


Prospecting and selling with video are quickly becoming the standard in B2B sales processes. We’ll teach your sales team how to make video an integral part of their process.



Let our video experts shepherd you across the foggy terrain of video strategy for marketing with our consulting services.