Video Strategy For MarketingWhen it comes to video, we’re not playing checkers – we’re playing Connect Four.
IT STARTS WITH STRATEGY
Strategy is the bedrock of any successful video initiative. This is where you define your goals, the audience you’re speaking to, how and where you expect to reach them, and the action you want them to take once they’ve watched your video.
Your video strategy informs and improves your production and distribution.
We believe that, in order to get the highest return on your investment in video, you need a clear and comprehensive roadmap for the phases of video that lie ahead. Well, consider us the cartographers of your video marketing content.
define your goals
Every video must have a purpose, and the more specific that you can be with that purpose, the more effective your video. We’ll help you define your goals – both macro and micro – to set your video marketing campaign down the right path.
understand your audience
A video targeting new prospects is quite a bit different than one aimed at your existing clients. We’ll help you create key messaging frameworks while uncovering any sub-segments you may not have considered.
identify your channels
The channel on which your video lives can influence its production as much as your goals and audience. We’ll identify the optimal channels for your video marketing campaign – before production begins – to ensure that your message is delivered to the right people at the right time, in the right format.
Lucidworks, a rising superstar in the world of AI-based B2B products and services, first came to us looking to create animated explainer videos that could communicate the advantages of their machine learning software to the typical C-suite suit. However, by first creating a video strategy for their marketing team, we found that a live-action YouTube series could be far more beneficial.
related starter packages
Designed to help you start using video to overcome common challenges B2B marketing teams face.