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Video Strategy For Marketing
When it comes to video, we’re not playing checkers – we’re playing Connect Four.


Strategy is the bedrock of any successful video initiative. This is where you define your goals, the audience you’re speaking to, how and where you expect to reach them, and the action you want them to take once they’ve watched your video.

Your video strategy informs and improves your production and distribution.

We believe that, in order to get the highest return on your investment in video, you need a clear and comprehensive roadmap for the phases of video that lie ahead. Well, consider us the cartographers of your video marketing content.

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define your goals

Every video must have a purpose, and the more specific that you can be with that purpose, the more effective your video. We’ll help you define your goals – both macro and micro – to set your video marketing campaign down the right path.

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understand your audience

A video targeting new prospects is quite a bit different than one aimed at your existing clients. We’ll help you create key messaging frameworks while uncovering any sub-segments you may not have considered.

identify your channels

The channel on which your video lives can influence its production as much as your goals and audience. We’ll identify the optimal channels for your video marketing campaign – before production begins – to ensure that your message is delivered to the right people at the right time, in the right format.

case study:
lucid thoughts

Lucidworks, a rising superstar in the world of AI-based B2B products and services, first came to us looking to create animated explainer videos that could communicate the advantages of their machine learning software to the typical C-suite suit. However, by first creating a video strategy for their marketing team, we found that a live-action YouTube series could be far more beneficial.

related starter packages

Designed to help you start using video to overcome common challenges B2B marketing teams face.

video strategy roadmap

The Springboard is our proprietary video strategy process that gives you everything you need to practice effective video for your business.


video content audit

Our team will evaluate your content library to assess the video you have, identify the video you need, and eliminate the video that’s doing you more harm than good.

event video marketing

Our corporate event video package helps you drive attendance to your conference, reduce attrition, and take advantage of thought leaders and advocates.


video strategy consulting

Let our video experts shepherd you across the foggy terrain of video strategy for marketing with our consulting services.