There are three main opportunities for video pertaining to corporate events:
promoting the event (getting butts in seats),
integrating engaging video during the event (keeping butts in seats),
and leveraging your attendees and speakers to create content while at the event (showing off your butts?)
The ‘Convince Your Boss’ series was the first part of our overall promotion campaign for GlobalLink NEXT, the premiere conference for users of GlobalLink, TransPerfect’s flagship translations platform.
The campaign featured entertaining “tips” for convincing your boss to let you attend the GlobalLink NEXT Conference. This campaign included an extended feature video as well as four shorter promo videos, all of which gave viewers the tools they needed to secure time off and travel expenses from their superiors.
After 10 years in business, and rapid, newfound growth, Teamworks founder Zack Maurides brought his whole team together at The Carolina Theatre to unveil the company’s new mission statement.
Part TedTalk, part all-hands meeting, and a bunch of inspiration.
Zach brought us in to help him perfect his presentation, capture it in real-time, and turn it into as much internal and external inspirational content as possible.
Teamworks is an athlete engagement platform serving over 2,000 teams worldwide. The rapidly growing company came to us seeking video that conveyed the value of their platform to both college and professional athletic teams. We created a series of clear and concise videos that highlighted some of the most popular features of the platform to arm their sales team with easy-to-deploy content.
Challenge
Following a successful collaboration on our Trade Show Exhibit video, we reteamed with Teamworks to identify the most effective ways to incorporate video into their marketing and sales processes. We launched a Springboard to determine Teamworks’ goals, audience, and optimal distribution channels for video before designing several strategic concepts and creating a customized video roadmap.
Solution
First, we determined the specific goals for the Teamworks marketing and sales teams, which included growing their client base, accelerating the sales cycle, and enabling inbound prospects to self-educate and self-qualify.
Next, we identified the audience personas that Teamworks wanted to speak to with their video initiatives. These included the decision makers involved in the sales and marketing departments of D1 NCAA athletic teams (both FBS and FCS), professional sports teams, and national governing bodies.
One of the strategic concepts we developed around these goals and audience personas was a library of short feature-focused “micro demos,” each of which highlights a specific feature of the platform. These demos could be assembled into custom playlists for sales to send for consensus building, as well as self-guided website-based education tools.
Result
In the end, we created seven micro demos (you can view them below) focusing on five of the Teamworks platform’s most popular features according to existing customer data: scheduling calendar meetings, managing forms, sending messages, exploring profiles, and creating travel itinerary.
These videos walked through each feature from the perspective of the user to clearly demonstrate the ease of functionality and quality of the interface. Adding eye-catching motion graphics, heart-pumping music, and Teamworks branding gave the videos energy and consistency while delivering clear, simple messages.
The Teamworks sales team is now able to pick and choose the micro demos they wanted to include in a playlist to a prospect. By using available data on which audience persona gravitates toward which feature, a sales team member can now create a customized playlist to increase the odds that the prospect’s interest will be piqued.
Our strategic video initiatives have contributed to Teamworks’ exponential growth – the company boasts recent contracts with the Boston Red Sox, Tennessee Titans, and the Memphis Grizzlies. Game on.
There are three main opportunities for video pertaining to corporate events:
promoting the event (getting butts in seats),
integrating engaging video during the event (keeping butts in seats),
and leveraging your attendees and speakers to create content while at the event (showing off your butts?)
The ‘Save The Date’ series was the first part of our overall promotion campaign for GlobalLink NEXT, the premiere conference for users of GlobalLink, TransPerfect’s flagship translations platform. These two videos were for the GlobalLink DC and GlobalLink Amsterdam Conferences.
Featuring footage from previous events, these high-energy spots were specifically designed to hype up the event and raise awareness among the target audience – concluding with one clear call to action: Register Now.
There are three main opportunities for video pertaining to corporate events:
promoting the event (getting butts in seats),
integrating engaging video during the event (keeping butts in seats),
and leveraging your attendees and speakers to create content while at the event (showing off your butts?)
The ‘Top Reasons To Attend’ series was part of our overall promotion campaign for GlobalLink NEXT, the premiere conference for users of GlobalLink, TransPerfect’s flagship translations platform. The campaign featured four event reminders intended to be released on specifically chosen dates ahead of the event. Each video focused on the top reasons to attend (e.g., gain product insights, stay ahead of the competition, hear user testimonials, mix business with pleasure) to move the target audience personas from the awareness stage to the action stage.
Contract Hound develops B2B contract management software that aims to make organizing, signing, and sharing contracts simpler. As a relatively young company in a competitive space, they were looking for a way to stand out from the crowd while highlighting the differentiating features of their platform. With a limited budget available, creating a single video to achieve these goals would be a challenge… but as it turned out, it would be a fun one.
Challenge
Contract Hound came to us, like many of our best clients, saying something along the lines of, “we really want some video, but don’t know exactly what to do here.” That’s the perfect way to start a conversation with us.
We knew going into this that there was really only the budget for one video, so it had better make a significant impact. But what, exactly, did a successful ‘impact’ look like for a company like Contract Hound?
First of all, the video should generate a return on their investment. That would most likely come from new or more qualified leads being driven to the sales team. The video should also reflect a bit about their company culture, which can be another significant differentiator for prospects when it comes to choosing a new contract management platform.
Solution
After understanding their sales goals, sales process, target audience, and competitors – as well as conducting a thorough investigation of the software itself – we designed a concept that addressed their inbound, as well as outbound efforts.
We positioned this as a second-step in the funnel type of video – whether someone was shopping for contract management software, or they were contacted by a Contract Hound sales rep, then they must already be aware that this sort of thing exists. So our concept focused on WHY Contract Hound is the right fit for their business.
Of course, showing off the platform’s strengths was important. But so is the culture of the company. So we had some fun with it too. We brought a somewhat subversive concept to the table that was designed to catch viewers’ attention and get them engaged quickly before showing off all of the awesome features the Contract Hound software offers.
We scripted out the video, tapped into our talented network of freelancers to shoot the video in one day, and hired a voiceover artist to have some fun with our VO dialogue. And did he ever. You should see the director’s cut.
Result
The Contract Hound video racked up over 3,000 views on YouTube, but more importantly, it provided the company with a powerful sales tool to help move prospects further down the funnel. The video not only underscores the reasons why Contract Hound is a superior contract management software, but it lets potential customers know that they’re working with a different kind of company culture (read: professional but not overly buttoned-up).
The icing on the cake came when the Contract Hound “Meet Joe… F*ck Joe” video was nominated for a 2018 Vidyard Video in Business Award in the ‘Video Marketing Storyteller’ category, ultimately securing a spot as an honorable mention.
Over 200GB of footage. 21 events. 6 months of shooting. 90 seconds of “a place for Durham to be Durham.”
We do one pro-bono project each year, and this was our 2017 effort. If you’re interested in applying to be our pro-bono project for this year, please email Justin at justin@storyboardmedia.co.
This project was born out of what was supposed to be an update of our “Do Durham” video from a few years back. But our client, Scott, loved the spoken word/music video concept so much that he wanted both.
We partnered with local rapper, J. Gunn, and together with his words and our video, we produced a video that truly represents the city of Durham.
95% of Physical Therapists are white females. In an effort to bring more diversity to the field, Duke University’s Doctor of Physical Therapy Program launched their Summer Discovery program in 2017.
The one-week program is for students interested in the profession of physical therapy, especially those demographic groups that are underrepresented among licensed Physical Therapists, including racial and ethnic minorities. This is a recap of that week.
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