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Lucidworks | Lucid Thoughts: Season 1

Client: Lucidworks

HQ: San Francisco, CA

URL: https://lucidworks.com/ | https://www.youtube.com/lucidthoughts

Company Type: Artificial Intelligence Software, B2B

Project Focus: Marketing, Sales

Client Product/Service: Artificial Intelligence solutions for business

Case Summary: Lucidworks initially came to Storyboard Media seeking a few animated explainer videos that could communicate the benefits of their advanced AI software to the average executive. Our strategic Springboard process ultimately led to the creation of a live-action video series that launched a new YouTube channel, Lucid Thoughts.

We worked closely with the client to determine the topics for Season Two and write scripts that would speak to our target audience in a fun, engaging way.

We knew it was important to have a relatable host convey these concepts. Brynn brought charisma, energy, and a sense of humor to the performance which made the information easier to absorb. Our post-production team kept the animation style light and easy to follow.

We produced six episodes of Season One and one promotional video announcing the creation of the YouTube channel.We also created animated thumbnails and keyword-optimized YouTube titles and metadata for each video. In the end, we delivered over 50 unique assets.

See Lucid Thoughts Season 1 Here:

Case Study: Teamworks | Micro Demos

Client:

Teamworks

Company Type:

B2B, Software Company

Project Focus:

Marketing, Sales

Client Product/Service:

Athlete engagement software

Case Summary

Teamworks is an athlete engagement platform serving over 2,000 teams worldwide. The rapidly growing company came to us seeking video that conveyed the value of their platform to both college and professional athletic teams. We created a series of clear and concise videos that highlighted some of the most popular features of the platform to arm their sales team with easy-to-deploy content.

Challenge

Following a successful collaboration on our Trade Show Exhibit video, we reteamed with Teamworks to identify the most effective ways to incorporate video into their marketing and sales processes. We launched a Springboard to determine Teamworks’ goals, audience, and optimal distribution channels for video before designing several strategic concepts and creating a customized video roadmap.

Solution

First, we determined the specific goals for the Teamworks marketing and sales teams, which included growing their client base, accelerating the sales cycle, and enabling inbound prospects to self-educate and self-qualify.

Next, we identified the audience personas that Teamworks wanted to speak to with their video initiatives. These included the decision makers involved in the sales and marketing departments of D1 NCAA athletic teams (both FBS and FCS), professional sports teams, and national governing bodies.

One of the strategic concepts we developed around these goals and audience personas was a library of short feature-focused “micro demos,” each of which highlights a specific feature of the platform. These demos could be assembled into custom playlists for sales to send for consensus building, as well as self-guided website-based education tools.

Result

In the end, we created seven micro demos (you can view them below) focusing on five of the Teamworks platform’s most popular features according to existing customer data: scheduling calendar meetings, managing forms, sending messages, exploring profiles, and creating travel itinerary.

These videos walked through each feature from the perspective of the user to clearly demonstrate the ease of functionality and quality of the interface. Adding eye-catching motion graphics, heart-pumping music, and Teamworks branding gave the videos energy and consistency while delivering clear, simple messages.

The Teamworks sales team is now able to pick and choose the micro demos they wanted to include in a playlist to a prospect. By using available data on which audience persona gravitates toward which feature, a sales team member can now create a customized playlist to increase the odds that the prospect’s interest will be piqued.

Our strategic video initiatives have contributed to Teamworks’ exponential growth – the company boasts recent contracts with the Boston Red Sox, Tennessee Titans, and the Memphis Grizzlies. Game on.

See All Micro Demos Here:

Case Study: Teamworks | Trade Show Exhibit Video

Client:

Teamworks

Company Type:

B2B, Software Company

Project Focus:

Marketing, Sales, Recruiting

Client Product/Service:

Athlete Engagement Software

Case Summary

 

Teamworks is an athlete engagement platform serving over 2,000 teams worldwide. They initially came to Storyboard Media in 2017 when they needed to submit a video for their Sports Business Journal’s “Best in Sports Technology” Award nomination. That project sparked a partnership that ultimately included a trade show exhibition video, product micro demos, and an inspirational Townhall. Below, we outline the process through which we created a successful trade show video that increased brand exposure and drove more qualified leads to the Teamworks sales team.

Challenge

After a successful collaboration on the Sports Business Journal Awards “Best in Sports Technology” nominee video, Teamworks contacted us seeking ways to set their brand apart from the competition using video.

For a company like Teamworks, which attends many trade shows throughout the year, it’s important to quickly grab the attention of potential clients – especially when you’re one of the hundreds of brands competing for attention in convention halls.

Solution

We started the project by designing a strategy for the video. First, we needed to examine the specific goal or goals that Teamworks wanted to achieve using video. We agreed that the video needed to hook and engage with their audience outside of a stagnant backdrop and printed materials. The video needed to clearly explain the benefits of their software from the athlete’s perspective, while also clearly demonstrating how various members of a sports organization (e.g. coaches, assistants, teammates) can use the platform. Finally, because it would be playing to a passing audience at a busy trade show, we knew the video needed to convey all of this information visually; music and sound cues would not be audible in a trade show environment.

The central idea of our creative concept was to speak to the prospective customer, the team management professional who would be attending the show, by addressing that person directly: “How Do You Communicate With Your Athletes?”

We clearly displayed the ‘outdated’ modes of communication in a fun, visually engaging way before revealing a smartphone featuring the Teamworks app. From there, we showed athletes actually using the product’s most popular features through a combination of live-action and motion graphics.

Result

At their next trade show, Teamworks was able to catch the attention of those passing by their booth and to create meaningful introductions. The video successfully captured the brand’s voice – despite being completely silent.

All it took was a little bit of video… and a low flying airplane.

Ultimately, we continued our partnership with Teamworks. In 2018, we embarked on created another video strategy designed to highlight the new direction in which the company was moving by filming an inspirational Townhall event and showcase the latest features of their athlete engagement platform with a series of micro demo videos.