There are three main opportunities for video pertaining to corporate events:
- promoting the event (getting butts in seats),
- integrating engaging video during the event (keeping butts in seats),
- and leveraging your attendees and speakers to create content while at the event (showing off your butts?)
The ‘Top Reasons To Attend’ series was part of our overall promotion campaign for GlobalLink NEXT, the premiere conference for users of GlobalLink, TransPerfect’s flagship translations platform. The campaign featured four event reminders intended to be released on specifically chosen dates ahead of the event. Each video focused on the top reasons to attend (e.g., gain product insights, stay ahead of the competition, hear user testimonials, mix business with pleasure) to move the target audience personas from the awareness stage to the action stage.
Watch The Top Reasons To Attend Series: