There are three main opportunities for video pertaining to corporate events:
- promoting the event (getting butts in seats),
- integrating engaging video during the event (keeping butts in seats),
- and leveraging your attendees and speakers to create content while at the event (showing off your butts?)
The ‘Save The Date’ series was the first part of our overall promotion campaign for GlobalLink NEXT, the premiere conference for users of GlobalLink, TransPerfect’s flagship translations platform. These two videos were for the GlobalLink DC and GlobalLink Amsterdam Conferences.
Featuring footage from previous events, these high-energy spots were specifically designed to hype up the event and raise awareness among the target audience – concluding with one clear call to action: Register Now.
Watch The Save The Date Videos: