Client Product/Service: Construction Field Data Platform.
Case Summary: Rhumbix is the leading platform for capturing field data. Rhumbix Time and Materials tracking solution eliminates the need for tracking out-of-scope resources using paper and PDFs, leading to less waste, more efficiency, and a streamlined process for tracking and approving T&M across multiple construction projects.
We created a marketing-focused video that targeted general contractors, sub-contractors, and field workers with the goal of demonstrating the most valuable features of the Rhumbix mobile field app and the desktop dashboard. We worked closely with the client to develop the script and the mixed-media animation style. The right voiceover artist provided the finishing touch to pull the entire piece together.
In the end, we delivered one core video, as well as a shorter promo video (approximately 45 seconds) and a shorter teaser for use on social media. We also provided still and animated thumbnails to use on social media, blog posts, and third-party media.
Client Product/Service: Dating Site targeting Jewish mothers and their single children.
Case Summary: Just Kibbitz is the only dating site that empowers Jewish mothers to play matchmaker for their children. Just Kibbitz approached Storyboard Media six months before their launch date seeking a marketing video that would speak to their target audience –– Jewish mothers. We did our homework, learning everything we cloud about their audience –– from why Jewish mothers would be drawn to a dating platform like Just Kibbitz to their hobbies, mannerisms, and go-to Yiddish phrases –– and after months of close collaboration with Just Kibbitz, the Eggplant concept was born. The not-so-subtle innuendo of Eggplant aims to underscore one of the most important advantages of Just Kibbitz as a dating platform, while making it easy to understand how it works.
In the end, we created a core anchor video (1 minute in length, ideal for native upload on Instagram), a subtitled version, eight promo pieces (designed for use on Instagram Stories and YouTube preroll), and multiple animated thumbnails to use in a content mix on social media. Just Kibbitz launched in October 2020 –– and quickly saw an increase in user sign-ups and positive media attention.
There are three main opportunities for video pertaining to corporate events:
promoting the event (getting butts in seats),
integrating engaging video during the event (keeping butts in seats),
and leveraging your attendees and speakers to create content while at the event (showing off your butts?)
The ‘Convince Your Boss’ series was the first part of our overall promotion campaign for GlobalLink NEXT, the premiere conference for users of GlobalLink, TransPerfect’s flagship translations platform.
The campaign featured entertaining “tips” for convincing your boss to let you attend the GlobalLink NEXT Conference. This campaign included an extended feature video as well as four shorter promo videos, all of which gave viewers the tools they needed to secure time off and travel expenses from their superiors.
After 10 years in business, and rapid, newfound growth, Teamworks founder Zack Maurides brought his whole team together at The Carolina Theatre to unveil the company’s new mission statement.
Part TedTalk, part all-hands meeting, and a bunch of inspiration.
Zach brought us in to help him perfect his presentation, capture it in real-time, and turn it into as much internal and external inspirational content as possible.
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