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Lowes Foods | How To Audition

by | Dec 19, 2023 | Marketing, Work

Client: Lowes Foods

HQ: Winston-Salem, NC

URL: lowesfoods.com

Company Type: Regional Grocery/Retail

Project Focus: Recruiting

Case Summary: Lowes Foods aims to break the mold of the standard supermarket and create a distinctive grocery shopping experience worthy of their Carolina roots. A huge part of that experience are the roles within their Originals concepts. A Cake Wizard does not interview for a job; she auditions. A Pit Master does not apply to work at Lowes; he auditions.

To help prepare potential hosts for their in-person auditions, we created the character Milo Consommé, Distinguished Actor of Stage & Store. He’s Laszlo Cravenworth from What We Do in the Shadows with a little Martin Short from Only Murders in the Building with a dash of Gowron from an interactive Star Trek VHS game.

What could go wrong?

Scaling Altruism | Book Trailer

by | Nov 28, 2023 | Marketing, Sales, Work

Client: Altruist Partners

HQ: Seattle, WA

URL: altruistpartners.com

Company Type: Non-Profit Consulting

Project Focus: Book Trailer

Case Summary: Altruist Partners accelerates growth and impact for mission driven organizations around the world. Their process is very thorough and the results are incredible. But it can be difficult to make as big of a difference as they’d like because of the very hands-on nature of their work.

Donald, the CEO and Founder, wanted to scale his mission and make change happen for anyone and everyone who wants to make an impact. So he poured all of his experience, expertise, and probably a company secret or two, into his book. All the knowledge, all the case studies, all the processes are in this book – and we got to help show it off.

Donald leveraged the book trailer to gain media appearances, interviews on media channels all around the world, as well as to help sell pre-orders of the book on Amazon.

Scaling Altruism (Wiley) launched as a top 10 in the Organizational Change category for several months, and continues to make a difference for ambitious leaders all over the world.

Lowes Foods | Recruiting Campaign

by | Oct 13, 2023 | Marketing, Work

Client: Lowes Foods

HQ: Winston-Salem, NC

URL: lowesfoods.com/

Company Type: Regional Grocery/Retail

Project Focus: Retail Recruiting

Case Summary: Lowes Foods is unique in the retail space in that they are about entertainment first. That requires a certain type of personality for their in-store Hosts. This series of recruiting videos has increased applications, and brought the Guest-facing brand to their hiring and recruiting.