Client: Lowes Foods
HQ: Winston-Salem, NC
URL: lowesfoods.com/
Company Type: Regional Grocery/Retail
Project Focus: Retail Recruiting
Case Summary: Lowes Foods is unique in the retail space in that they are about entertainment first. That requires a certain type of personality for their in-store Hosts. This series of recruiting videos has increased applications, and brought the Guest-facing brand to their hiring and recruiting.