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Scaling Altruism | Book Trailer

 

Client: Altruist Partners

HQ: Seattle, WA

URL: altruistpartners.com

Company Type: Non-Profit Consulting

Project Focus: Book Trailer

Case Summary: Altruist Partners accelerates growth and impact for mission driven organizations around the world. Their process is very thorough and the results are incredible. But it can be difficult to make as big of a difference as they’d like because of the very hands-on nature of their work.

Donald, the CEO and Founder, wanted to scale his mission and make change happen for anyone and everyone who wants to make an impact. So he poured all of his experience, expertise, and probably a company secret or two, into his book. All the knowledge, all the case studies, all the processes are in this book – and we got to help show it off.

Donald leveraged the book trailer to gain media appearances, interviews on media channels all around the world, as well as to help sell pre-orders of the book on Amazon.

Scaling Altruism (Wiley) launched as a top 10 in the Organizational Change category for several months, and continues to make a difference for ambitious leaders all over the world.