Client: Parascript
HQ: Denver, CO
URL: www.parascript.com/
Company Type: B2B Technology
Project Focus: Marketing
Client Product/Service: Intelligent Document Processing
Case Summary: Parascript wanted to showcase its document automation technology, with a specific focus on their Healthcare and Mortgage Processing industry audiences. Our concept emphasized the absurdity of outdated, archaic systems and technologies still employed in these industries –– with a hero character serving as our surrogate: there must be a better way! In the end, we created two full-length videos, promo clips optimized for LinkedIn, and multiple animated thumbnails.
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