Make THIS with THAT?!? Building a Video Practice in 2021 (and How to Make At-Home Videos that Don’t Suck)
On January 14, Vidyard held their first Fast Forward Virtual Event for 2021. Our own Ben Oliver was invited to speak on a panel with Jim Kozyra of TBI Inc., moderated by Tyler Lessard.
In this panel discussion, Ben, Jim, and Tyler discuss the ways in which 2020 has changed video for business forever. Not just because team members are working from home, but because the role video plays in the marketing and sales process has shifted. Not to mention the fact that dozens of weekly video meetings have also fundamentally altered audience expectations.
A few of the topics they touch on include:
- How to build a modern video practice within your business that incorporates both in-house and outsourced video content creation.
- How to empower different people on your team to create and participate in videos even if they are remote.
- What type of gear is most important for creating educational content that feels authentic.
- How to create a video strategy that meets the expectations of today’s audiences.
Watch it now and let us know what you think!