Happy Friday

Here are a few things to distract you from our strange, cruel world
 
1. The Video Reformation Podcast, Ep 32: Lessons Learned
2. How to Create LinkedIn Videos That Work
3. How to Evolve Your Event Marketing Business
4. 3 Ways to Improve Your Livestreaming Strategy
5. Alyce Integrates With Vidyard To Combine Video Marketing With Gifting
 

TVR Podcast, Episode 32
Mistakes Made & Lessons Learned

“If you started your business today, what would you do differently?”

For us, the answer to that question is obviously “nothing” because we simply don’t make misstakes. But in the spirit of podcasting, Ben and Justin discuss some lessons they’ve learned in running a video agency over the past five years.

Click below to listen on Apple Podcasts, or stream it wherever you get your podcastss!

How to Create LinkedIn Videos That Work [Social Media Examiner]

As some marketers are reevaluating their social media ad spends, now is a great time to take another look at LinkedIn –– especially if you’re in the B2B space. After all, it’s the only platform where transcribing a fake conversation you never actually had with your employee can earn you 6,000 likes.

Social Media Examiner offers a few tips for creating video specifically designed to work on LinkedIn.

How to Evolve Your Event Marketing Business Without the In-person Spectacle [Fast Company]

As people look to overhaul traditional ways of communication, digital interactions are becoming the new “events.” Ultimately, the goal of this transformation is to foster connections, create personalized experiences, and drive engagement –– all without ever having to put on a pair of pants.

Here are a few tips from Fast Company to get you started on embracing this opportunity.

3 Ways to Improve Your Livestreaming Strategy [Business.com]

‘Livestreaming’ is a word that often scares people. What if you say the wrong thing? What if no one tunes in? What if the cold open runs long and you need to cut a sketch later on in the show?

This piece from Business.com may help alleviate some of those concerns. But you may still have to cut this week’s Gilly sketch short.

Alyce Integrates With Vidyard To Combine Video Marketing With Gifting [Demand Gen Report]

Throughout the COVID crisis, you’ve been staring down the barrel at one boulder-sized obstacle standing head and shoulders above the rest: how are you going to send your prospects their branded tote bags and water bottles?

Well, you can relax, because Alyce –– an AI-powered personal gifting and swag platform –– announced an integration with Vidyard to make those experiences more personal. Snark aside, it’s a savvy example of integrating video into your existing marketing cadence.

before you go