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TVR Newsletter | 9/18/2020









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hear ye, hear ye

we’re spreading the good news from the world of video

1. Welcome to the Team, Jaclyn!
2. The Video Reformation Podcast, Ep. 36: Video Selling Best Practices
3. How to Promote a Virtual Event
4. Video Prospecting 101: Take Outreach from Cold to Bold
5. 5 Tips for Making Company Culture Videos
 

Fun Fact: Some Egyptologists believe that King Tut was killed by a hippopotamus.

1



Welcome to the Team, Jaclyn!

We’re thrilled to welcome Jaclyn Batts to the Storyboard Media team as our Account Manager!

Jaclyn serves as our clients’ primary point of contact, and she helps ensure that our projects run smoothly from beginning to end.

In the video above, Jaclyn also shares two truths and a lie… can you guess which is which? Say hello to Jaclyn and give it your best guess at jaclyn@storyboardmedia.co

2



TVR Podcast, Ep. 36
Video Selling Best Practices

Prospecting and selling with video is quickly becoming the norm in B2B sales. At the same time, prospecting and selling through the mail remains the Cliff Clavin in B2B sales. That joke is a reference to the classic NBC sitcom, Cheers (1982 – 1993).

This week, Ben and Justin discuss some best practices for using video in the sales process –– both for organizations interested in adopting video for sales, as well as individual sales pros who are ready to up their game with video.

Watch now by clicking the play button above, or listen now by clicking the ‘listen now’ button below.

Listen Now

3

How to Promote a Virtual Event [Hubspot]

If you’re one of the many brands switching your in-person events to virtual, how do you promote them to keep attendance up? And, in a sea of virtual events now being promoted all at once, how do you stand out? If an event is virtual but no one logs on, does the event really exist?

Hubspot aims to sort out all of these questions with pro tips for how to promote your virtual event.

4

Video Prospecting 101: Take Outreach From Cold to Bold

Outreach is hard. Cold outreach especially so. Hot outreach? Straight up gross. But video prospecting can help you break through the noise, get a response, and book that meeting.

Vidyard has an updated video prospecting guide that’s a perfect complement to our latest TVR podcast episode (see above).

5

5 Tips for Making Company Culture Videos to Captivate Your Customers’ Hearts [MarketingProfs]

Companies that fail to let audiences peek into their human side also fail to build trustful relationships with potential clients. Company culture videos convey your values, foster empathy, and give Emily in Accounts a chance to flex her Performing Arts Minor.

MarketingProfs throws down five tips for making company-cutlure videos that can connect with your customers.

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