The best part of Thanksgiving isn’t the meal itself; it’s the creative configurations of leftovers that are made the next day. That’s because all the hard work is already done, so making a turkey sandwich crammed with cranberries and stuffed with stuffing is the ultimate bang for your culinary buck.
Repurposing webinar content should be viewed similarly. Yet, too many companies choose to throw out their mouthwatering video content simply because the meal is over. Instead, what they should be doing is repurposing that content to create a plethora of blog posts, podcasts, and other tools to boost engagement and leads.
So, before you pour that webinar video content down the drain, head over to CMI to see how to turn those leftovers into another delicious marketing meal.