Storyboard Media Newsletter | 8/23/2019

Happy Friday

Here are a few things to distract you from our strange, cruel world

1. The Video Reformation, Ep 8: Video Content Experience
2. Case Study: TransPerfect Customer Stories & Speaker Presentations
3. How Vimeo’s Ad-Free Strategy Won the Streaming War
4. Key Metrics to Measure for Video Content Marketing Success

Fun Fact: This theme park in France uses trained crows to pick up garbage.

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1

The Video Reformation Podcast, Episode 8
Video Content Experience

“Video doesn’t live in a vacuum.”

In this week’s episode, Ben and Justin discuss the role video plays in your overall content experience, and some do’s and don’ts when it comes to integrating video.

Experience our content by downloading The Video Reformation on Apple podcasts – or wherever you get your podcasts.

Listen Now

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2

Case Study: TransPerfect GlobalLinkNEXT
Customer Stories & Speaker Presentations

Last year, we launched a Springboard to understand the greatest needs for video content for TransPerfect’s GlobalLink NEXT conference.

Our event video strategy enabled us to take advantage of the GlobalLink customers and partners who attended the event to deliver multiple story-based campaigns.

Read the case study to find out how we did it. Hint: we are very smrt.

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3

How an Ad-Free Strategy
Won the Video Streaming War [Observer]

Have you ever sat down on the couch and thought, what grisly serial killer doc series should I binge on Vimeo tonight? Of course not. You have Crackle.

The truth is, Vimeo is okay with that. About two years ago, the company repositioned itself from a content platform to a software provider. Instead of fretting over how to attract more viewers, they opted to devote most of their resources to developing video-making tools for creators.

This piece from Observer details the ways that Vimeo is setting itself apart from the increasingly crowded streaming video market by focusing on tech.

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4

Striving for Video Content Marketing Success? Here Are the Key Metrics to Measure [Content Standard]

By defining and measuring clear video marketing metrics from the outset, you can become continually more proficient in engaging your audiences with video, ultimately achieving enviable ROI from your efforts.

With this piece on why metrics are crucial to your video initiatives, Content Standard is seriously speakin’ our language. It may sound boring, and honestly, it kind of is, but you’ll get a lot more ROI from your video if you just read it.

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