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Storyboard Media Newsletter | 7/26/2019

 

Happy Friday

Here are a few things to distract you from our strange, cruel world

1. The Video Reformation, Episode 6: The Value of Video Library Audits
2. 4 Reasons to Clean Up Your Video Library
3. Communicating in the New: Video at Accenture
4. Where Is Your Video Strategy?
5. Stop Oversimplifying B2B Marketing: It’s Different from B2C

Fun Fact: Humans share 60% of their DNA with bananas.

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1


The Video Reformation Podcast, Episode 6
The Value of Video Library Audits

Are you getting the most out of your existing video content?

In the latest episode of The Video Reformation podcast, Ben and Justin discuss the value of auditing your video library to make sure your existing assets reflect your current goals and speak to the right audience. They also introduce a new sponsor who has offered to ‘support’ the show. Hint: that was a pun.

Listen now on Apple Podcasts – and don’t forget to subscribe, rate, and review!

Listen Now

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2

4 Reasons to Clean Up Your Video Library

If an entire podcast about video library audits scratches you right where you itch, we’ve got plenty more where that came from.

In this blog post, Ben explains why a disorganized video library can keep your prospects and customers from finding the content they need to work their way through their journey.

Check out these 4 reasons to get your video library nice and tidy.

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3

Communicating in the New: Video at Accenture
[Accenture Technology]

Looks like those slackers over at Accenture – one of the world’s leading professional services company with over 460,000 employees – have finally recognized the value of video, and they expect video to play a significant role in their growth going forward.

Watch the full story of how Accenture is using video to connect team members around the world.

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4

Where Is Your Video Strategy?
[Forbes]

You already know you should be doing more video… but where?

This article from Forbes recognizes that video strategies are becoming increasingly necessary and breaks down how to get started with creating your own. We just feel so seen.

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5

Stop Oversimplifying B2B Marketing:
It’s Different from B2C [Chief Marketer]

The B2B sales process is inherently different from B2C, and marketing that fails to reflect this will not succeed. We learned that lesson the hard way after creating a series of animated explainer videos for Randy’s Shrimp Shack.

This piece from Chief Marketer argues that a recent “deluge of headlines urging B2B marketers to think more like B2C brands” is steering marketers down the wrong path.

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