Happy Friday

Here are a few things to distract you from our strange, cruel world
 
1. The Video Reformation, Ep 25: How To Be Better On Video
2. Instagram Redesigns IGTV with Creators as the Focus
3. Content Fluency: Why You Should Write for 4th Graders
4. 12 Useful Tips for First-Time Video Content Producers
5. YouTube’s Video Builder Makes Video Creation Fast, Easy & Free
 

The TVR Podcast, Episode 25
How To Be Better On Video

A lot of businesses are quickly adopting video technology to keep things up and running –– but not everyone is used to it. And, yes, you get a weird look on your face when you’re clearly not wearing pants.

This week, Ben and Justin are joined by Ryan Carey, founder of BetterOn, a company that trains and empowers people to be more effective on camera. They discuss the benefits of video, how to get more comfortable using it, and why video will continue to play a bigger role in business once we get through this current moment.

Click below to listen on Apple Podcasts, or stream it wherever you get your podcasts!

Instagram Redesigns IGTV with Creators as the Focus [The Verge]

For a few years now, IGTV has been the smelly kid in class when it comes to social media apps: no one really plays with it unless you’re forced to.

But this week, Instagram made changes to the app that they hope will encourage more usage, including a Discover tab and focus on popular content creators, which could position IGTV as a destination for video content.

Content Fluency: Why You Should Write For 4th Graders [Contently]

The best content marketers explain difficult to grasp concepts in a simple, colloquial way. And if you’re anything like me, you had to look up what ‘colloquial’ means before falling down a Wikipedia rabbit hole that ended with a list of swear words from the 1800s. Case in point, I suppose.

Contently argues that content fluency matters for video, too, and offers some insight into how to make sure your videos see more engagement.

12 Useful Tips for First-Time Video Content Producers [Business2Community]

Running over-budget… blowing deadlines… leaving the Jimmy Johns sandwiches you bought for crew lunch in the backseat of a hot car in July… you never forget your first time producing.

Fortunately, you can learn from the mistakes of others with these 12 tips for first-time video content creators from Business2Community.

YouTube’s Video Builder Makes Video Creation Fast, Easy & Free [Google]

This week, YouTube launched a free Video Builder tool that animates static assets—images, text and logos—with music from their library. It’s a great way to easily integrate more video into your content strategy while conserving valuable resources like time, money, and toilet paper.

If you give it a shot, we’d love to see the videos you create!

before you go