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TVR Newsletter | 3/20/2020









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Happy Friday

Here are a few things to distract you from our strange, cruel world
 
1. The Video Reformation Podcast, Ep 23: Video Creation at Scale
2. Marketing in the Time of Coronavirus
3. Tips for Working Remotely From People Who Do It All the Time
4. Get Up To Speed on the Marketing Flywheel
5. Google’s 5 Media Principles in the Wake of Covid19

 

Fun Fact: Mr. Potato Head was the first toy to be advertised on television. 

1



TVR Podcast, Episode 23
Video Creation at Scale

We don’t need to tell you that the 2020 marketing landscape is changing rapidly. But now is actually a great time to figure out how your business can make video a natural, integrated, and strategic part of how you engage your audiences –– and do so at scale.

On this week’s episode, Ben and Justin discuss video creation at scale; a topic that comes in part from Vidyard’s released Video Trends 2020 Guide.

Click below to listen on Apple Podcasts, or stream it wherever you get your podcasts!

Listen Now

2

Marketing in the Time of Coronavirus [Marketing Week]

Unless you’re just now returning from a silent retreat in the desert, you’ve probably, ah, seen the news. This piece in Marketing Week makes the case for ramping up your marketing efforts in this unusual time –– for the good of the global economy.

3

Tips for Working Remotely From People Who Do It All the Time [Vidyard]

For those of you who are new to #WFHLife, finding the right webcam angle to conceal your mustard-stained sweatpants can be a challenge.

Fortunately, our pals at Vidyard put together this list of tips for working remotely from people who do it all the time.

4

Get Up To Speed on the Marketing Flywheel [Entrepreneur]

In case you haven’t heard the 411, the marketing funnel is old news, daddy-o. The marketing flywheel is what’s hip, ya dig? That’s because, in these groovy times, focusing on cool customers is the name of the game.

This article in Entrepreneur has the DL on the flywheel –– check it!

5

5 Principles Guiding Our Media Teams in the Wake of COVID-19 [Think with Google]

Google has created a set of principles to evaluate its media campaigns in this altered marketplace. And per usual, they bend over backward to make sure they’re alliterative.

Check out “The Five C’s” of Google’s new marketing principles.

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