Here are a few things to distract you from our strange, cruel world
1. The Video Reformation, Ep 11: “The Post-Production Phase”
2. Vidyard Shakes Up Pricing Model with New “Reverse Freemium”
3. YouTube Introduces Video Reach Campaigns for Brand Marketers
4. Lessons Learned from the Most Effective YouTube Campaigns
Fun Fact: Squirrels get 15% smarter during the fall.
The Video Reformation Podcast, Episode 11 “The Post-Production Phase”
The post-production phase includes anything from when you call “wrap” on set to the final delivery of your video assets. Including hoarding what’s left of craft services in the back seat of your car. Loose ketchup packets, anyone?
Ben and Justin walk through a typical post-production process and peel back the curtain on post-production from a video agency standpoint.
With Video Reach, advertisers can simply upload multiple video ads into a single campaign. Then, Google’s machine learning will serve the most efficient combination of YouTube ad formats to help brands reach their target audiences at scale.
It’s basically the Ronco “Set It and Forget It” version of video promotion, only without a one-way ticket to meat-lover’s heaven.