FAQs
WHY B2B VIDEO?
The B2B buying experience is unlike any other. And we’ve become experts in that process, as well as how video can play an effective role in that process.
So, it’s kind of our wheelhouse.
DO I REALLY NEED A VIDEO STRATEGY?
You don’t need a map before driving to Denver. But even a general direction to head toward is a good start. Go West, Young Man!
We try to accomplish our clients’ goals, not just make videos.
Plus, we believe that constraints applied by a strategy can actually help make more interesting and creative decisions.
HOW SOON SHOULD I SEE A RETURN ON MY INVESTMENT?
That’s a loaded question.
And to be blunt, it depends on how you define success.
The best we can do is point to unbiased statistics that prove the value of video over time – and somewhat biased testimonials from clients who have chosen to work with us again and again.
HOW MUCH IS THIS GOING TO COST ME?
Here’s the rub: every project is different, which makes setting a fixed price difficult.
So, if you already have a budget set aside for video, let us know what that budget is. We’ll let you know what can do, what we can’t do, and whether or not this is a good fit.
For more, check out “Do You Have A Project Minimum” just below.
DO YOU HAVE A PROJECT MINIMUM?
Most of our clients spend at least $50,000 – $100,000 with us over the course of a year.
But our first project doesn’t necessarily have to cost that much. Start small, win big.
Or go big, win small. That’s not right.
HOW LONG IS THIS GOING TO TAKE?
Most of our projects last a few months.
For a simple 1-day production, we’d expect the project to last about 2 months once you factor in strategy, creative, editing, and revisions.
For a more complicated production resulting in hundreds of deliverables, the timeline can easily run 6-12 months.
If you’ve got a fixed timeline, please let us know as soon as possible.
TELL ME ABOUT YOUR PROCESS.
Not a question…
However, there are 7 stages to practicing effective video for business:
STRATEGY
CREATIVE
PRE-PRODUCTION
PRODUCTION
POST-PRODUCTION
DISTRIBUTION
PROMOTION
That is our process. And we prefer to be responsible for all 7 stages on any given project.
WHO'S ACTUALLY WORKING ON MY PROJECT?
We’re a lean, nimble team by design: strategists, producers, writers, editors.
Sometimes we do it all ourselves, but we’ve also developed an extensive network of skilled video specialists that we can tap into based on the needs, budget, and scope of your project.
CAN YOU WORK WITH OUR IN-HOUSE TEAM?
We’ve always believed in Collaboration Over Competition.
We love working with other marketers and look forward to the opportunity. Sometimes you need to bring in someone with a fresh perspective on your brand; we love playing that role.
DO YOU WORK WITH NON-LOCAL CLIENTS?
Yes.
In fact, most of our clients aren’t headquartered anywhere near Durham.
CAN YOU TAKE OVER EXISTING PROJECTS?
We certainly can, but don’t be surprised if we completely take it apart.
It failed or stalled out for a reason, right?
DO YOU MAKE B2C VIDEO?
We certainly can. And have.
But even most of the B2C companies we’ve worked with have hired us for B2B scenarios (partner channels, stakeholder engagement, case studies, etc…).
Or it was a REALLY FUN project that we couldn’t turn down.
HOW ARE YOU NOT MORE FAMOUS?
Great question.
STILL HAVE QUESTIONS?
We’ve got answers. Even if we make them up on the spot.
If you’re still not quite sold on evolving your brand or event from forgettable to funny, we get it. If you’ve got a funny idea for your brand but don’t see a solution here, let us know. GET IN TOUCH.