HQ: San Francisco, CA
Company Type: Artificial Intelligence Software, B2B
Project Focus: Marketing, Sales
Client Product/Service: Artificial Intelligence solutions for business
Case Summary: Lucidworks initially came to Storyboard Media seeking a few animated explainer videos that could communicate the benefits of their advanced AI software to the average executive. Our strategic Springboard process ultimately led to the creation of a live-action video series that launched a new YouTube channel, Lucid Thoughts.
After a successful launch of Season One (read the Lucid Thoughts Season One Case Study), we embarked on Season Two, with the goal of going deeper into the world of AI and machine learning. We worked closely with the client to determine the topics for Season Two and write scripts that would speak to our target audience in a fun, engaging way.
As with Season One, we knew it was important to have a relatable host convey these concepts. Tia brought charisma, energy, and a sense of humor to the performance which made the information easier to absorb. Our post-production team kept the animation style consistent with Season One, however, Season Two has its own distinctive teal theme.
We produced six episodes of Season Two and one promotional video, as well as a promotional cut for each of the six episodes. We also created animated thumbnails and keyword-optimized YouTube titles and metadata for each video. In the end, we delivered over 50 unique assets.
You can watch Season Two of Lucid Thoughts on the Lucid Thoughts Channel, or scroll down to view each video.
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Lucid Thoughts, Season 2 | Episode 1: NLP vs. NLU
Lucid Thoughts, Season 2 | Episode 2: Learning to Rank
Lucid Thoughts, Season 2 | Episode 3: Neural IR Search
Lucid Thoughts, Season 2 | Episode 4: Query Intent Classification
Lucid Thoughts, Season 2 | Episode 5: Question Answering Systems