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Video Testimonials
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The WERNER HERZOG

‘Getting started can be a big hurdle.’ Said us, never.
We’ll help you choose and set up your video selling platform, agree on goals, and establish success metrics.

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Discovery of Goals, Audience, and Channels

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General Content Audit

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Competitive Analysis

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Video Roadmap

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Strategic Video Concepts

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Distribution & Promotion Plans

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Video Platform Recommendations

The Benefits of a Video Roadmap

Understand The Purpose

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...of each piece of video content before you produce it. When each video has a specific role in your content strategy, it ensures that your video is an investment and not an expense.

GAIN VALUABLE INSIGHTS

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...from our deep dive into your company, which includes a competitive analysis, a general content audit, and stakeholder conversations. We’ll uncover the best opportunities for video to have an impact on your company’s goals.

MAXIMIZE YOUR INVESTMENT

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...in video by creating a comprehensive roadmap based on your goals, audience, channels, and metrics of success – before you ever hit record.

LEVERAGE VIDEO DATA

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...to better serve your marketing, sales, and customer success teams. We take into account the integration of video between these departments and show you how to effectively apply the data you collect.

The Process

Kickoff Meeting

  • Identify Stakeholders
  • Review Timelines
  • Outline Process

Initial Company Research

  • Competitive Analysis
  • Audit Existing Content

Distribute Surveys

  • Employees
  • Stakeholders
  • Customers

Estimated Timeline
1-2 Weeks, Based on number of stakeholders

Kickoff Meeting

  • Identify Stakeholders
  • Review Timelines
  • Outline Process

Initial Company Research

  • Competitive Analysis
  • Audit Existing Content

Distribute Surveys

  • Employees
  • Stakeholders
  • Customers

Estimated Timeline
1-2 Weeks, Based on number of stakeholders

Kickoff Meeting

  • Identify Stakeholders
  • Review Timelines
  • Outline Process

Initial Company Research

  • Competitive Analysis
  • Audit Existing Content

Distribute Surveys

  • Employees
  • Stakeholders
  • Customers

Estimated Timeline
1-2 Weeks, Based on number of stakeholders

Kickoff Meeting

  • Identify Stakeholders
  • Review Timelines
  • Outline Process

Initial Company Research

  • Competitive Analysis
  • Audit Existing Content

Distribute Surveys

  • Employees
  • Stakeholders
  • Customers

Estimated Timeline
1-2 Weeks, Based on number of stakeholders

Kickoff Meeting

  • Identify Stakeholders
  • Review Timelines
  • Outline Process

Initial Company Research

  • Competitive Analysis
  • Audit Existing Content

Distribute Surveys

  • Employees
  • Stakeholders
  • Customers

Estimated Timeline
1-2 Weeks, Based on number of stakeholders

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