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When (or how) is a video considered a success?

The reason I’m writing this blog is because we’re trying to answer this question. It sounds odd, I know. But as we explore answers, we’ve been unintentionally and slowly transforming our business.

As a creative team (building concepts for clients) and a production company (executing those concepts), we generate really cool work that both our clients and we are excited about. That’s great, right? Really cool videos?

Well, what if that video distracted from your voice or brand? What if that video was barely shared? And equally detestable, what if it was shared through the wrong channels and to the wrong audience?

Video ROI relies on more than a cool video.

So here marks the launch of Storyboard Media 2.0. Our new mission is the same mission we’ve always had of making corporate video that doesn’t suck. Except now, the concepts and production is piggybacking on the strategy elements of video:

    1. How video fits into the overall marketing strategy of your company
    2. Better understanding your audience(s)
    3. Developing more accurate, deliberate content
    4. Better, more precise methods of distribution
    5. And ultimately, analyzing the performance of these initiatives and honing the approach for the next round.

The phrase “we make corporate video that doesn’t suck” is actually more applicable and accurate as we explore ROI and video – it’d be difficult to argue that a ROI sucks, am I right?

We believe that this process (video strategy) combined with esoteric tactics will get us (read: your business and ours) closer to bigger and better ROI for your video.

Join us.

Question: Have you been able to directly measure ROI of video in your business? How?