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VMU | Which Metrics Should I Be Looking For To Determine The Success Of My Video Campaign?



Episode 7

Stephanie in Durham, NC would like to know: Which metrics should I be looking for to determine the success of my video campaign? The lights may have failed Ben, but his love for this question will never dim. Ben goes into describing the best metrics and analytics that you can use to track the success of your video campaign and if they’re meeting your marketing goals. Ben discusses heat maps, play rate, engagement, and more!