On this week’s episode of Video Marketing Unscripted, Lauren wants to know: What sort of preparations should I make to ensure a successful video campaign?
To ensure a successful video campaign, Ben suggests to start with a video strategy and look at your goals and the audience you’d like to reach. After creating the content, Ben offers a couple of different supplemental assets (i.e. thumbnails and gifs) how to best use them, and how they should change according to the social channel. The final steps should be to promote the content, analyze the results and change accordingly to what they tell you.