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VMU | How Should A Convention Booth Video Differ From Other Commercials And Videos?




SUMMARY

Episode 20

Joe in Raleigh, NC wants to know: How should a video being played at a convention booth differ from other commercials that are typically produced? Ben suggests that those wanting to create a video for a convention or trade show should first consider the noise at these events and primarily focus on visually representing your company or brand. Ben also gives advice on how to visually capture the attention of those attending a trade show or convention.


Here’s an example of a convention booth video that we created for one of our clients. If you’re interested in developing and implementing a video strategy that includes convention videos, shoot us a message today.


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