Any B2B company will tell you that their marketing differs greatly from that of B2C companies. B2B companies, for instance, have to deal with purchasing committees, multiple stakeholders, and a need to develop a relationship that’s deeper than a single transaction.
Yet, the principles of B2C marketing shouldn’t be entirely dismissed by B2B marketers. There are lessons to be learned, especially when it comes to strategy and creativity. And that may mean it’s A-OK for B2B to take from B2C.
If you’re wondering how to think more creatively about your B2B marketing, head over to AdAge.