To practice video effectively, you need a strategy. Part of that strategy, though, should be to deploy video tactically within your marketing funnel. That is, a video that helps build awareness of your brand may not work when it comes time to demo your product.
In this week’s episode of The Video Reformation Podcast, Ben and Justin go funnel-diving as they discuss how the content, budget, and scope of your video should change as your customers move through your marketing funnel.
Watch now by clicking the image above, or listen now by clicking the button below.