When the phrase “educational video content” first strikes your ear, you may experience an immediate flashback to those hormone-filled days in science class as a film reel about photosynthesis scratchily dances on the projection screen.
Luckily, that is not what educational video content means in the context of B2B marketing. In this context, this type of informative video content is an investment in your customer’s success, which, in turn, is your success.
For more on what educational video content is, why it can benefit your company, and how to best deploy it, check out this week’s entry on The Video Reformation blog.
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