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TVR Newsletter | 11/27/2020


Happy Thanksgiving Weekend

we’re thankful for this good news from the world of video

1. The Video Reformation Podcast, Ep. 41: Humor in B2B Video
2. Winners of The Drum Awards for B2B Revealed
3. Top 4 Marketing Channels for B2B Brand Awareness in 2021
4. Why Video Is More Important Than Websites For B2B Marketers
5. Post-Pandemic, Prioritizing B2B Digital Experience Is No Longer an Option

Fun Fact: Pajamas are one of the most popular Black Friday purchases.


TVR Podcast, Ep. 41
Humor in B2B Video

A B2B tech company founder, a VP of sales, and a customer success manager walk into a bar –– and that’s just the first guy!

With gems like that, it’s nearly impossible to believe that many B2B marketers fear humor or personality in their video content. But your audience is made up of, you know, people –– and people like humor and personality.

This week, Ben and Justin discuss why humor and personality can help your brand, regardless of your industry, and some tips for how to incorporate humor and personality into B2B video.

Watch now by clicking the play button above, or listen now by clicking the ‘listen now’ button below.

Listen Now


Winners of The Drum Awards for B2B Revealed [The Drum]

This year, the B2B sector abruptly transitioned from massive global exhibitions and large scale event networking to an onslaught of awkward Zoom meetings and virtual happy hours.

The Drum Awards for B2B 2020 winners celebrate brands that have managed to adapt to 2020 and show their customers what they’re made of –– despite launching their campaigns from the dining room table.


Top 4 Marketing Channels for B2B Brand Awareness in 2021 [B2B Marketing]

According to B2B Marketing, “If B2B marketing campaigns were board games, the awareness stage of the sales funnel would begin at the ‘start’ space and last well into the first few turns.” I guess that makes the decision stage Marvin Gardens? Maybe Pennsylvania Ave?

Either way, these are the channels B2B marketing teams should focus their efforts on in order to increase organic traffic, blog visits, engagement over the next 12 months –– and, ideally, collect more than $200.


Why Video Is More Important Than Websites For B2B Marketers [Forbes]

While video continues to dominate the social advertising landscape, there’s room for improvement, according to Biteable CEO Brent Chudoba. Not sure I agree, as I cannot think of a single flaw whatsoever when it comes to publishing content on platforms like Facebook and Twitter.

Be that as it may, Chudoba does offer some solid insights for B2B marketers who are using video in this interview with Forbes.


Post-Pandemic, Prioritizing B2B Digital Experience Is No Longer an Option [MarTech Series]

Not only has the pandemic revealed that time is an artificial human construct designed to control the number of sandwiches we eat in a day. It has also accelerated a long-overdue shift to the digitization of B2B sales and customer experience initiatives.

MarTech outlines this specific advice to ensure that seamless digital experiences and a renewed focus on the brand are part of your ongoing efforts to engage buyers and maintain customer relationships.

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