A B2B tech company founder, a VP of sales, and a customer success manager walk into a bar –– and that’s just the first guy!
With gems like that, it’s nearly impossible to believe that many B2B marketers fear humor or personality in their video content. But your audience is made up of, you know, people –– and people like humor and personality.
This week, Ben and Justin discuss why humor and personality can help your brand, regardless of your industry, and some tips for how to incorporate humor and personality into B2B video.
Watch now by clicking the play button above, or listen now by clicking the ‘listen now’ button below.