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TVR Newsletter | 11/13/2020









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hear ye, hear ye

we’re spreading the good news from the world of video

1. Welcome to the Team, Holt!
2. The Video Reformation Podcast, Ep. 40: Form Follows Function
3. Lessons From Millennials and Gen Zers on Video Marketing
4. How To Prospect For Sales During A Pandemic
5. Google’s Working on a Process to Convert Static Website Assets into Video
 

Fun Fact: The original cut of Guns N’ Roses’ “November Rain” was 25 minutes long.

1


Welcome to the Team, Holt!

We’re stoked to welcome Holt Menzies to the Storyboard Media team as our Director of Photography!

Holt joined Storyboard Media as our Director of Photography after relocating back to Raleigh from NYC. He has shot for clients such as MTV, TLC, and the History Channel.

Outside of filming he enjoys cooking, mountain biking and other various outdoor pursuits, like making fire with his hands (not magic… just sticks).

Click the play button above to learn more about Holt.

2



TVR Podcast, Ep. 40
Form Follows Function

“It is the pervading law of all things organic and inorganic… that form ever follows function.”

That quote, from architect Louis Sullivan, provides the inspiration for this week’s podcast, in which Ben and Justin discuss the importance of considering the function of your video before deciding on its form –– and the reasons why Storyboard Media only produces organic and pesticide-free video.

Watch now by clicking the play button above, or listen now by clicking the ‘listen now’ button below.

Listen Now

3

Lessons From Millennials and Gen Zers on Video Marketing [Business]

Unlike Gen Xers, Gen Zers aren’t just going to buy a carton of smokes because Joe Camel looks sharp in a tux. But Joe Camel providing hilarious color commentary on a macaroni salad recipe? Now we’re talking.

The digital marketing landscape is shifting, largely due to the role younger generations are playing. Here’s how to get your videos to resonate with Gen Zers.

4

How To Prospect For Sales During A Pandemic [Forbes]

The economic effects of Covid-19 haven’t exactly made the already challenging task of prospecting easier. But there are ways you can adapt your prospecting approach to fit the unique needs of our time, including using video.

Forbes put together this list of tips for how to improve your prospecting during Covid. Is… is that… hope? Nah, can’t be. But… is it?

5

Google’s Working on a New Process Which Would Convert Static Website Assets into Video Content [Social Media Today]

Google is testing a new initiative dubbed ‘URL2Video’ which would enable businesses to create video assets from static website content, making it easier for brands to move into using video.

It’s loosely based on my old initiative from 2003, ‘TRL2Video’, in which my older sister forced me to record TRL with Carson Daly on VHS tape after school every day while she was at field hockey practice. I’ll let you decide which one is more useful.

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