Video is an investment, but it’s not a Vanguard mutual fund. You can’t just dump money in it and expect the returns to keep coming until it’s time to retire to that old pasture in the sky. (This is assuming that, in the future, retirees will live on some floating superstructure in the upper atmosphere to optimize vitamin D exposure.)
Maximizing your investment in video content creation is all about sustainable growth. To do that, you need to think strategically, take advantage of economies of scale, and regularly audit your content library.
For more details on how to scale B2B video content creation for your company, check out this week’s post on The Video Reformation blog.