The fictional baseball philosopher-king Crash Davis once noted that the difference between a .250 and .300 hitter is a hit a week.
An extra batted ball that once every seven days glances off the outstretched glove of a diving shortstop or falls just beyond the reach of sprinting centerfielder is the difference between someone getting back on the bus to Durham or flying on a private jet to Yankee Stadium.
Let’s put it another way: the dimensions of a baseball field run 90 feet to each base and 300 to 400 feet to the outfield walls. Yet, at its core, baseball is a game of inches.
This week’s Storyboard Media Newsletter looks at how drastically things can change when things improve just a little bit. Perhaps you’re adding some playfulness to what could be drab product videos. Or maybe you’re adjusting a video’s metadata to push it to the top of YouTube’s search results. Maybe you’re already a world-famous naturalist — the father of evolutionary biology, even — and you want to move about your study just a little quicker than you were before.
When you zoom in on these changes, they almost seem like nothing. Yet, they’re worth celebrating because when you zoom out, you can see how significant minor, yet consistent, improvements can be.