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TVR Newsletter | 10/30/2020


hear ye, hear ye

we’re spreading the good news from the world of video

1. The Video Reformation Podcast, Ep. 39: Setting Up Your Team for Success
2. How to Get Creatives to Harmonize With Metrics
3. Shopify Helps Merchants Tap TikTok for Sales
4. How to Use Video for Support to Improve Customer Satisfaction

Fun Fact: Trick-or-treating was paused during WWII, as sugar was being rationed.


TVR Podcast, Ep. 39
Setting Up Your Video Team for Success

Whether you’re hiring a video agency, working with an in-house crew, or doing your sister a solid by giving her Film Studies major son something to shoot that isn’t a plastic bag in the wind, there are steps you can take to set your video team up for success. 

This week, Ben and Justin discuss ways that you can help your video team do their jobs better through each of the seven phases of video.

Watch now by clicking the play button above, or listen now by clicking the ‘listen now’ button below.

Listen Now


How to Get Creatives to Harmonize With Metrics [Content Marketing Institute]

As my great grandfather was fond of saying, creative team members can often be about as comfortable with data as a dog sittin’ on a sewin’ needle. But to create successful campaigns, teams must be willing to merge the art of creativity with the science of marketing.

The Content Marketing Institute outlines the reasons why it’s important to harmonize your creative with metrics –– and how to make it happen.


Shopify Helps Merchants Tap TikTok for Sales [Digital Commerce 360]

Time to throw out those creative treatments you’ve spent countless hours perfecting and start practicing your synchronized dance moves.

The new TikTok Shopify channel, available in the Shopify app store, enables merchants to create a TikTok For Business account and deploy in-feed shoppable video ads on TikTok from within Shopify. Digital Commerce 360 has the #deets.


How to Use Video for Support to Improve Customer Satisfaction [Vidyard]

From support tickets to knowledge bases to customer onboarding, customer service videos help make the resolution process faster, simpler, and more cost-efficient. Customer disservice videos, meanwhile, make the resolution process a slow, cumbersome, and wildly expensive endeavor.

Since we’re mostly interested in the former, here’s a recently published piece from Vidyard detailing how to use video for customer support to earn that coveted customer loyalty.

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