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TVR Newsletter | 10/15/2021


hear ye, hear ye

we’re spreading the good news from the world of video

1. How to Execute a Video Promotion Plan
2. 12 B2B Brands with Swipe File-Worthy Content
3. 2021 Survey Reveals How Marketers Take Advantage of Video
4. 3 Video Content Takeaways from Salesforce, TikTok, and Facebook


Fun Fact: Some clowns paint their faces onto eggs to copyright their makeup design.


How to Execute a Video Promotion Plan

Unless you’re practicing some form of ironic, anti-marketing, the whole point of producing a video for your brand is to get people to watch it. Yet, far too many companies think their work is done after they’ve clicked the “Upload” button.

You don’t need to spend a lot of money to effectively promote your video. All it really takes is some strategic thinking and audience research. Then, you can put your video in front of the right people and watch your ROI soar like an eagle.

To help your video reach such majestic heights, check out our blog post on how to execute a promotion plan for your video.


12 B2B Brands with Swipe-File Worthy Video Content [Wistia]

Sometimes all you need is a spark to get those creative fires roaring. Often times that spark is stealing from those who do it better than you so you can feel better about yourself.

Fortunately for those wallowing in the depths of creative despair, Wistia has created a list (with examples) of 12 B2B brands that are producing consistently excellent content. If you need help with your product, social media, educational, or various other videos, find your spark over at Wistia.


2021 Survey Reveals How Marketers Take Advantage of Video [Business 2 Community]

Did you know that 70% of marketers say they’ve received a positive return on their video investment?

Did you know that 24% of video marketers prefer making training or how-to videos more than anything else?

Did you know 100% of all statistics placed third on a list are, in fact, joke statistics?

Whether you knew these facts or not, there’s a lot you can learn about your business and your competition by reading Business 2 Community’s key findings from a recent video marketing statistics report.


3 Video Content Takeaways From Salesforce, TikTok, and Facebook [Content Marketing Institute]

For those wishing for single-sourced takeaways from a potpourri of recent news about major marketing platforms, I’ve got some great news for you! (If you’re allergic to potpourri, please know that newsletters are not a smell-based medium.)

This single CMI article has major insights about:

  • Salesforce’s launching of a streaming media service
  • Facebook’s commissioned analysis on what video practices correlate with high ROI
  • TikTok’s growing influence on video marketing

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