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TVR Newsletter | 1/22/2021


hear ye, hear ye

we’re spreading the good news from the world of video

1. The Video Reformation Podcast, Ep. 44: Our Bold Predictions for 2021
2. Vidyard’s Fast Forward 2021 Panel with Ben Oliver and Jim Kozyra
3. What Video Marketers Should Know in 2021
4. Social Media Trends Report: Key Insights From Q4 2020
5. YouTube Keyword Research Mistakes Can Cripple Your Video Strategy

Fun Fact: The first electric car was built in 1891 by American inventor William Morrison.


TVR Podcast, Ep. 44
Bold (Video for Business) Predictions for 2021

If 2020 has taught us one thing, it’s that life is short –– so be bold. If it taught us two things, it’s to buy toilet paper in bulk.

Storyboard Media’s Content Strategist David Olson joins Ben and Justin to make some bold predictions about the state of video for business in 2021, from whether video conferencing will continue to dominate to the types of messages we’re likely to see in video marketing.

Watch now by clicking the play button above, or listen now by clicking the ‘listen now’ button below.

Listen Now


Vidyard’s Fast Forward 2021 Panel with Ben Oliver and Jim Kozyra

Last week, Vidyard held their first Fast Forward Virtual Event for 2021. Our own Ben Oliver was invited to speak on a panel with Jim Kozyra of TBI Inc., moderated by Tyler Lessard.

In this panel, Ben, Jim, and Tyler discuss the ways in which 2020 has changed video for business. Not just because team members are working from home and giving their desk lamps fun names like “Colin the Lamp,” but because the role video plays in the marketing and sales process has shifted.

Watch the panel discussion here.


What Video Marketers Should Know in 2021 (Wyzowl)

It’s well established that video has been one of the breakout trends in the marketing world for the past decade. But how has video marketing changed in the face of a global pandemic? For starters, every MP4 file gets a little spritzing of Purell.

Wyzowl released their annual State of Video Marketing survey, charting usage, spend, channels, and opinions among video marketers and consumers. It’s good, clean data you’ll definitely want to inhale.


Social Media Trends Report: Key Insights From Q4 2020 [SocialBakers]

If downloading that Wyzowl report didn’t satisfy your twisted little report-downloading obsession, this report from Socialbakers ought to help you make sense of the current digital marketing landscape in order to make the best decisions in 2021.

Hey, we’re not here to shame.


YouTube Keyword Research Mistakes Can Cripple Your Video Strategy [Business 2 Community]

Keyword research is the most important aspect of YouTube video marketing. You must be aware of common keyword research mistakes and avoid them at all costs.

Some of those common YouTube keyword research mistakes are listed in this article from Biz2Comm. (Okay, no one calls it that but we’re trying to make it happen).

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