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Storyboard Media Newsletter | 9/20/2019

Happy Friday

Here are a few things to distract you from our strange, cruel world

1. The Video Reformation, Ep 10: Full Funnel Video
2. Google Introduces “In This Video” Search Feature
3. Video Marketing Tops List of Marketers’ Priorities
4. Fanta Shifts Marketing Dollars from TV to Video
5. How Video Can Drive Results Across the Marketing Funnel

Fun Fact: Frank Lloyd Wright’s son was the inventor of Lincoln Logs.

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1


The Video Reformation Podcast, Episode 10
Full Funnel Video

There are different types of video concepts for each stage of the funnel – and the type of video you create will influence your production.

On this week’s pod, Ben and Justin engage in a lively discussion of the best video concepts to deploy for each stage of the funnel. Listen to the full episode now – and don’t forget to subscribe!

Listen Now

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2

Google Introduces “In This Video” Search Feature
[Search Engine Land]

This week, Google introduced a new search feature that certainly caught our attention. In search results, the “in this video” feature produces a section below a video which shows you sub-sections of the video and gives you an opportunity to skip ahead to that frame so you can get the answer to your query more quickly.

It’s one small step for Google that could prove to be one giant skip ahead for video-kind.

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3

Video Marketing Tops List of Marketers’ Priorities, Voice Search Ranks Low [Marketing Land]

From the magical land of marketing comes new information about digital marketers’ priorities when it comes to creating marketing strategies. Not surprisingly, video tops the list for both B2B and B2C marketers.

At the bottom of the list? You guessed it: Frank Stallone.

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*|POLL:RATING:H|* On a scale of 1-10, 1 being you’re terrified of robots and 10 being you’re hopelessly addicted, how often do you use voice-activated virtual assistants, like Siri or Alexa? *|END:POLL|*

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4

Fanta Shifts Marketing Dollars
from TV to Video & OTT  [Digiday]

Donchu-wanta… wanta-know what Fanta is doing with their marketing budget this year? You hadn’t really thought about it? Not at all? Fair enough.

But the news that the Coca-Cola brand is shifting all of its global ad dollars from TV to video and over-the-top services could prove to be a bellwether for other consumer products. Now you wanta, donchu?

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5

 How Video Can Drive Results Across the Entire Marketing Funnel [Think with Google]

Even if people don’t take direct action immediately after seeing a video ad, there is still a halo effect associated with video, argues David Rodnitzky for Think with Google, and that can have big implications throughout the marketing funnel.

Hmm, if only there was some way to know what types of video you should use for each stage of the funnel…

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