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Storyboard Media Newsletter | 8/9/2019

Happy Friday

Here are a few things to distract you from our strange, cruel world

1. The Video Reformation, Ep 7: Our Favorite Strategic Video Concepts
2. Unwrapping How Audiences Devour QSR Video Content
3. Convincing Your Sales Team to Adopt Video
4. Connecting In-App Video Creative to Mobile Consumers

Fun Fact: The internet is constantly being attacked by sharks.




The Video Reformation Podcast, Episode 7
Our Favorite Strategic Video Concepts

When developing your video strategy, choosing the right strategic concepts for your goals and your audience is critical.

Ben and Justin reveal their favorite strategic video concepts for marketing, sales, and customer success – including personalized video, thought leadership video, and knowledge base video – and explain how and when to deploy each type of video.

Listen wherever you get your podcasts, including Apple Podcasts – and don’t forget to subscribe, rate, and review!

Listen Now




Unwrapping How Audiences Devour
QSR Video Content [Pixability]

If you had to guess, what would you say was more popular on YouTube: gamers playing Minecraft or influencers drinking milkshakes?

Pixability’s video experts turned their attention to the Quick Service Restaurant (QSR) space to understand audience viewing behavior, brand performance, and influencer strategies.

Whether or not you’re a foodie, the results of their study are worth checking out, as they speak volumes about the super-sized power of video.






Convincing Your Sales Team to Adopt Video

Some salespeople understand the value of video intuitively and adopt it without hesitation; others see it as an interruption to a process that’s already working for them, and will hesitate.

The team at Vidyard has some tips for convincing your sales team to adopt video – a nice complement to our Guide to Getting Started with Video Selling.




Lens on Strategy: Connecting In-App Video Creative to Mobile Users [StreetFight]

The time for in-app video is undoubtedly now, but the question remains: what steps can publishers, advertisers, and marketers take to stay on the path of accelerated growth?

That’s the question this piece in StreetFighter asks and answers with some specific strategies for making the most out of in-app video opportunities.



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