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Storyboard Media Newsletter | 7/12/2019

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Happy Friday

Here are a few things to distract you from our strange, cruel world

1. Podcast Ep. 5: How to Use Video in the B2B Sales Process
2. A Guide to Getting Started with Video Selling
3. Views for the Sake of Views are Vanity
4. How Sales Managers Can Use Video in Coaching

Fun Fact: The U.S. scored a record 26 goals during the Women’s World Cup.

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1


The Video Reformation Podcast, Episode 5
How to Use Video Selling in the B2B Sales Process

Video is quickly becoming one of the most effective tools for B2B sales teams – and if you’re not already using, you probably should be.

In this episode, Ben and Justin discuss the benefits of using video in the B2B sales cycle. They dig into some best practices for video selling and lessons learned from using video as a prospecting tool.

Listen now on Apple Podcasts! And don’t forget to subscribe, rate us, and leave a review – hey, if we like what you wrote, we’ll read it in a future episode.

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2

A Guide to Getting Started with Video Selling

After you’ve ravenously consumed our latest pod about video in the B2B sales process, you’ll understandably need to wash it down with some blog content about just how, exactly, you can get started with video selling.

That’s why we’re re-upping our Guide to Getting Started with Video Selling, where Justin offers up the tools you’ll need, tells you when to use them, and provides some tips for how to do it.

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3

NowThis Bets on Quality Over Quantity [Digiday]

“Views for the sake of views are a vanity metric,” NowThis president Athan Stephanopoulos said. “We’re very focused on engagement and watch time. That’s the key metric that we look at.”

This article from Digiday explores the new strategy that native video powerhouse NowThis is taking, which includes a shift towards measuring value metrics over vanity metrics. Looks like someone has been reading Ben’s blog posts

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4

How Sales Managers Can Leverage Video
To Overcome Barriers To Coaching [Forbes]

The most successful sales team members don’t always start out that way; they develop over time with experience and, equally important, coaching.

But increasingly, sales teams are geographically dispersed, pressed for time, and opposed to the idea of reading strings of words on a page known as ‘sentences’. The solution, as Allego CRO George Donovan explains in this Forbes piece, is video.

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