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TVR Newsletter | 6/26/2020

Happy Friday

Here are a few things to distract you from our strange, cruel world
 
1. The Video Reformation Podcast, Ep 30: One Year of Podcasting
2. Apple’s Virtual WWDC Could Be the Future of Keynotes

3. Tide Case Study: How to Use Humor in Video Marketing
4. Even B2B Audiences Want Emotion in Their Content
5. What Makes a Good Marketing Manager?

 

Fun Fact: “Mageirocophobia” is the fear of cooking. 

1



TVR Podcast, Episode 30
One Year of Podcasting

Happy Birthday to us!

It’s been one year since we started The Video Reformation Podcast, so this week Ben and Justin celebrate by revisiting some of their favorite moments, sharpest witticisms, and most smartest insights.

Watch or listen to the full episode on Apple Podcasts, YouTube, Spotify –– or wherever you get your podcasts!

Listen Now

2

Apple’s Virtual WWDC Wasn’t Just Okay—It Could Be the Future of Keynotes [Fast Company]

This week’s virtual WWDC event was somehow –– against all odds –– able to capture the visceral thrill one experiences when watching a 60-year old white guy provide detailed updates to an operating system.

According to Fast Company, it was a proof of concept for an approach that Apple should consider using for some of its announcements in the future.

3

Tide Case Study: How to Use Humor in Video Marketing [Business 2 Community]

As everyone knows, comedy only gets funnier when you write an extensive blog post that thoroughly deconstructs and analyzes it.

To that end, this case study on iconic laundry detergent brand Tide’s use of humor in its recent video marketing campaigns is downright hilarious –– and actually pretty insightful.

4

Even B2B Audiences Want Emotion in Their Content [Content Marketing Institute]

According to CMI, “the best way for content marketers to build trust is by demonstrating deeper awareness and understanding of the positive outcomes and experiences our audience wants to achieve.”

Or, to put it in slightly less sociopathic terms, audiences want more emotion in their content. Feel the article for yourself here.

5

What Makes a Good Marketing Manager? [Entrepreneur]

Despite the allure of becoming a marketing manager who directs teams to commercial and creative success, it –– like the Tripod Headstand with Lotus Legs –– can be an immensely difficult position to master.

Check out Entrepreneur’s core attributes for what makes a good marketing manager.

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