Happy Friday

Here are a few things to distract you from our strange, cruel world
 
1. The Video Reformation, Ep 22: Hiring: A Producer
2. 2020 Video Trends Report
3. Ad Execs Say Video Metrics Remain Works in Progress
4. The Marketing Crossroads of AI and Video Production
5. This Is Condé Nast’s Successful Video Strategy
 

TVR Podcast, Episode 22
Hiring: A Producer

On this week’s episode, we answer one of the greatest mysteries in the world of video: what, exactly, does a producer do?

Producer and people person Josh Barker, who has people skills and is good at dealing with people, joins Ben and Justin to discuss what makes a great producer and offer tips for what to look for when hiring one for your video.

Click below to listen to the latest episode on Apple Podcasts –– and be sure to subscribe wherever you get your podcasts

2020 Video Trends Report [Vidyard]

In 2020, businesses need to move beyond questions like “Why video?” The big question they need to start answering is: “How can we make video an integrated and strategic part of how we engage our audiences?” Also, “Where can we score some hand sanitizer?”

Vidyard’s 2020 Trends Report is packed with everything you need to know about creating effective video for business.

Ad Execs Say Video Metrics Remain Works in Progress [Digiday]

No matter how clever or cutting edge your digital video content is, it’s virtually worthless without accurate metrics to measure its success.

Despite the overt Hulu sponsorship and, frankly, exhausting quotes like “good content will win at the end of the day,” there are some nuggets of wisdom pertaining to video metrics in this piece from Digiday. 

The Marketing Crossroads of AI and Video Production [Forbes]

Video-as-a-service firm QuickFrame uses AI tools to match clients with video best suited to their needs. And all this time we’ve been using traditional hand tools to hammer our clients with video like a buncha rubes.

This interview with COO Joe Reid breaks down the ways in which QuickFrame’s AI influences the company’s approach to video strategy.

This Is Condé Nast’s Successful Video Strategy [Tubular Insights]

Condé Nast’s YouTube channels — which include properties like Vogue and GQ — boast 39 million subscribers, earn 11 billion views each month, and look rather chic in a smart blazer worn over a bold, patterned button-down. So, what’s their secret?

This free webinar featuring Condé Nast VP Ian Edgar explores the company’s approach to video, including their focus on four tenets of content strategy.

before you go