Storyboard Media Newsletter | 2/7/2020

Happy Friday

Here are a few things to distract you from our strange, cruel world

1. The Video Reformation Podcast, Ep 20: Busting Video Marketing Myths
2. Video Thumbnail Guide: How to Inspire Clicks
3. Google Plans Crackdown on ‘Disruptive’ Video Ads
4. How a Video Marketing Strategy Will Supercharge Your Event
5. YouTube Hashtags: The Secret to Success

Fun Fact: In Connecticut, a pickle cannot legally be sold unless it can bounce.

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1

TVR Podcast, Episode 20
Busting Video Marketing Myths

The marketing world is filled with myths and misinformation that can lead to poorly designed and executed strategies.

In the latest TVR podcast, Mythbusters Ben and Justin set out to bust some of the most common video marketing myths while shooting down a helicopter with a potato gun.

Click the button below to listen on Apple Podcasts –– or find it yourself wherever you get your podcasts.

Listen Now

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2

Video Thumbnail Guide: How to Inspire Clicks [Vidyard]

Like a movie poster, your video thumbnail should convey everything a potential viewer needs to know to compel them to watch.

So while we usually just recommend using a screengrab from Avengers: End Game, you may want to check out Vidyard’s guide to video thumbnails for some better ideas.

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3

Google Plans Crackdown on ‘Disruptive’ Video Ads [Marketing Dive]

Remember the hyperactive kid Michael from 3rd grade, who wouldn’t sit still in class and was constantly sent to the principal’s office for being ‘disruptive’? And then years later you Facebook him and find out he was an early investor in Tesla and you’re like, hang on, ‘disruptive’ Michael is worth how much?

Anyway, Google announced that its Chrome web browser will stop showing all ads on Michael-like websites that repeatedly create ‘disruptive’ experiences. Check out the details on Marketing Dive.

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4

How a Video Marketing Strategy Will Supercharge Your Event [Forbes]

When a publication like Forbes dares to write something so suspiciously similar to our own insights, we typically ask our team of high-powered attorneys that we keep on retainer to send a strongly worded letter.

But in the case of this article about event video strategy, we were just flattered to see that they agree with us!

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5

YouTube Hashtags: The Secret to Video Marketing Success [MarTech Advisor]

It’s easy to take hashtags for granted, but if you fail to add them to your YouTube videos, you’re setting yourself up for an #epicfail.

This tutorial from MarTech Advisor can help you get the most out of hashtags to make your content more discoverable.

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