Happy Friday

Here are a few things to distract you from our strange, cruel world
 
1. The Video Reformation Podcast, Ep 21: Calls to Action for Your Video
2. B2B Buyers Consume 13 Pieces of Content Before Deciding
3. Low Budget Video: 7 Scrappy Tips for Mobile Video
4. Post-Holiday Analysis: Connected TV Outperforms
5. 1896 Short Film Upscaled to 4K Using Neural Networks
 

TVR Podcast, Episode 21
Calls to Action for Your Video

Video should empower your viewer to take action. But in order to do so effectively, you need the right call to action.

Ben and Justin discuss what makes a strong call to action and the types of calls to action that work best for marketing, sales, and customer success-related video content. So CLICK BELOW below to LISTEN NOW and BE SURE TO SUBSCRIBE to The Video Reformation, wherever you get your podcasts.

B2B Buyers Consume an Average of 13 Pieces of Content Before Deciding [FocusVision]

According to a survey conducted by FocusVision, B2B buyers consume an average of thirteen pieces of content before making a decision about who to choose as a vendor. That content ranges from video and blog posts to customer testimonials and witty newsletters.

One down… twelve to go…

How to Make Low Budget Videos That Don’t Look Low Budget [Vidyard]

A big budget doesn’t always equal quality. Just ask anyone who worked on the movie Cats.

On the flip side of that coin, you can still create great video content with a low-to-non-existant budget. Our friends at Vidyard put together these tips and tricks to improve the quality of your low budget videos.

Post-Holiday Analysis: Connected TV Outperforms Again [Marketing Land]

The dust has settled on another holiday shopping season, and Marketing Land has taken the liberty of analyzing what went right for advertisers. This year, Connected TV –– the latest term describing ads delivered by smart TV apps like Hulu and Pandora –– landed at the top of the list when it comes to ROI for advertisers.

Rounding out the bottom of the list was, once again, using a penny to carve your company’s phone number into the stall door of a Wendy’s bathroom.

YouTuber Uses Neural Networks to Upscale 1896 Short Film to 4K 60FPS [Techspot]

YouTuber Denis Shiryaev was able to use AI technology to enhance an old, low-resolution, black and white video of ‘Arrival of a Train at La Ciotat’ –– which infamously caused panic when it was first screened in 1896 –– to a crystal-clear 4K video at 60 frames per second.

Warning: now the train actually does come through the screen; viewer discretion is advised.

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