Happy Friday

Here are a few things to distract you from our strange, cruel world
 
1. The Video Reformation, Ep 14: Analyzing Your Video Metrics
2. Lucid Thoughts Earns Runner-Up Spot at the 2019 VIB Awards
3. The Benefits of Localizing Video
4. Digital Marketing Trends and the Power of Video 2020
5. Machine Learning Data & Creativity
 

The Video Reformation Podcast, Episode 14
Analyzing Your Video Metrics

Analyzing your video metrics provides the insights you need to ensure your strategy is working. It also helps your video metrics process deeply repressed childhood trauma.

In this episode, Ben and Justin talk analysis. Specifically, they discuss value metrics vs. vanity metrics, how to interpret metrics to draw insights, and measure those metrics against your goals to find ways to improve your strategy going forward. They also introduce a new sponsor but it’s unlikely we’ll hear from them again.

Listen to the full episode – and don’t forget to subscribe, rate, and review on Apple Podcasts. C’mon, you know you wanna.

Lucid Thoughts Channel Earns Runner-Up at the 2019 Video in Business Awards [Vidyard]

Vidyard’s 2019 Video in Business Awards honored Lucidworks’ Lucid Thoughts Channel with a runner-up spot in The Visionary category, which recognizes video that “creates exceptional video experiences that engage prospects and customers in unique and innovative ways.” Hey, when the dress looks this good, there’s no shame in being a bridesmaid.

If you haven’t seen our work on the Lucid Thoughts Channel yet, you can check it out here to learn about all things AI and machine learning.

The Benefits of Localizing Video [TransPerfect]

Just as you may already engage with your customers in their own language in your product text descriptions, you should also localize videos, especially product videos that will resonate with your target markets much better than any other type of media.

That’s according to this piece from our friends at TransPerfect, which highlights some of the benefits of localizing video, including why it’s better than dropping leaflets from a zeppelin.

Digital Marketing Trends and the Power of Video in 2020 [BRID.TV]

The digital landscape is evolving, and so is technology. This article from BRID.TV examines the power of video and what sort of digital marketing trends await in the year 2020. We’ve never heard of BRID.TV either, but their insightful 2020 forecast nevertheless caught our attention.

Machine Learning Data & Creativity [Think with Google]

Are machine learning and creativity at odds? How will machine learning influence creativity? Will machines replace creatives like self-checkout lanes at the grocery store?

These are the questions discussed in this piece by Think with Google. Okay, maybe not the last one, but it’s something we’ve sorta been thinking about for a while so we thought we’d throw it out there.

before you go