Happy Friday

Here are a few things to distract you from our strange, cruel world
 
1. The Video Reformation, Ep 13: Promoting Your Video
2. Mini Case Study: Lucid Thoughts Season Two
3. 11 of the Best Free Video Marketing Tools Out There
4. YouTube Ad Sequencing Influences Ad Recall
5. 5 Surprising Predictions for B2B Marketers in 2020
 

The Video Reformation Podcast, Episode 13
Promoting Your Video

The key to video promotion is understanding your audience, channels… and how much you’re willing to spend.

Ben and Justin walk through some recent promotional campaigns they’ve worked on and offer examples of effective promotional strategies deployed by brands like Geico. They also deploy a somewhat less effective promotional strategy by introducing a new sponsor to the pod.

Click below to get the episode, or listen wherever you get your podcasts!

Mini Case Study: Lucid Thoughts, Season Two

Following a successful collaboration on Season One of Lucid Thoughts, we reteamed with Lucidworks, one of the global leaders in AI solutions for business, for Season Two.

This season, Tia takes us deeper into the world of AI, machine learning, and neural IR search… and somehow turns it into a pretty good time? Check out our mini case study to how it all came together and to watch full episodes of Lucid Thoughts, Season Two.

11 of the Best Free Video Marketing Tools Out There [Vidyard]

We believe practicing video for business is an investment, not an expense. That said, Vidyard has put together this list of free video marketing tools that can save you some scratch and set you down the path of creating with more consistency.

Note: Storyboard Media is not one of these free tools; we are for-profit tools.

How to Create an Effective Video Ad for Every Stage of the Customer Journey [Think with Google]

Attract, Brand, Connect, and Direct. Those are the ABCDs of effective YouTube creative, according to this study by Think with Google. It’s no ‘dodge, duck, dip, dive, and dodge’ but it is helpful in remembering some simple tips for making better video with a higher ROI.

5 Surprising Predictions for B2B Marketers in 2020 [Forbes]

Forbes highlights 5 of the key takeaways from a recent Forrester analysis on B2B in 2020. One that caught our eye was the prediction that ‘sales enablement will become a marketing responsibility for a majority of firms’, which is Forrester speak for ‘stop thinking of marketing and sales as separate things, dum-dums.’ At least that’s how we’ve been saying it.

before you go